PRIM Rathouský Barell - A

Forty years ago, the most famous Czech brand, PRIM PNO1, was registered. It was created in 1968 by renowned graphic designer Jiří Rathouský and his wife, Mrs. Theodora Nováková. On September 11, 1984, the state enterprise Chronotechna officially registered this trademark with the Industrial Property Office.

Let’s take a closer look together into the unique historical archives, which in 2016 revealed treasures from their joint work on the PRIM logo for the former national enterprise.

Why did the national enterprise commission a logo from such a prominent designer in the late 1960s? The answer is simple: if you wanted to create a logo for a state enterprise, you had to be a member of the Art Council and defend your design before a committee. Fees for the designs were paid only through the Fine Arts Fund, of which both Dora Nováková and Jiří Rathouský were members.

We present to you the limited edition of PRIM Rathouský Barell men’s watches, a celebration of timeless design and Czech tradition. This exclusive model blends retro elegance with modern technology and pays tribute to the legacy of renowned Czech graphic designer Jiří Rathouský, the author of the iconic PRIM logo and the Barell typeface. The limited edition was created to honor the 40th anniversary of the registration of the PRIM PNO1 trademark.

The PRIM Rathouský Barell watch is equipped with a Swiss-made Valanvron 24 movement. with a custom-modified rotor. They feature a clean and legible dial with Arabic numerals. inspired by the BC Barell typeface.

Caliber: Valanvron 24, 28,800 vibrations per hour, modified with a custom PRIM rotor.
The mechanism winds automatically through the natural movement of your wrist during everyday wear.

More information about the model: PRIM Rathouský Barell