On Wednesday, June 18, 2025, people ran all across the Czech Republic — from school playgrounds to city parks — in the spirit of fair play, movement, and Olympic values. We are proud that, as the Czech brand PRIM, we could be part of this year’s Olympic Run, which brought tens of thousands of runners of all generations to sport.
75,917 runners, including over 63,000 children from elementary schools, more than 90 running venues across the country, and CZK 484,590 raised for the Czech Olympic Foundation — these numbers speak for themselves. We thank the organizers, volunteers, and everyone who created a unique atmosphere on race day, beautifully captured in the Czech Television Sport report.
The PRIM brand values what the Olympic Run represents — perseverance, honest work, and connecting generations. We are glad to stand alongside a project that genuinely motivates people to be active and spreads Olympic ideals.
On June 23, when we celebrate International Olympic Day, we have one more reason to remember that every minute devoted to sport matters. Thank you for letting us be part of it.
Learn more about the Olympic Run at www.olympijskybeh.cz
