PRIM watches are assembled and designed directly at our company headquarters. We create watch parts, but we do not neglect and use global partners with whom we cooperate and we know that they supply the most sophisticated and technologically demanding watch parts. Our partners are the largest companies in the world that use the most modern and precise technologies.
Types of movements
Mechanical movement
In mechanical movements, we distinguish between manual and automatic winding. A manual is wound manually with the crown. An automatic winds the mainspring with a weight on a rotor that rotates with the movement of the hand. A sliding clutch protects the spring against over-tightening. Even an automatic can be wound manually at any time using the crown.
Automatic watches – benefits:
1. The amazing history of mechanics that led to the creation of a perfect machine that needs no electricity
2. Durability
3. Once taken off, a watch will stop after the reserve is depleted – by depositing it in an automatic watch winder, however, the watch will never stop
Quartz movement
Quartz uses a crystal whose frequency controls the accuracy of the movement. It is a battery-powered machine with very small deviations and minimal maintenance. Battery life depends on usage, usually around two years. Once it runs out, simply replace the battery.
Quartz – benefits:
1. Exceptional running accuracy thanks to crystal frequency
2. Resistance to shocks and vibrations during normal wear
3. Minimal worry about the watch’s operation – just replace the battery on time
Mechanical movements – manual winding
PRIM Caliber 103
The PRIM Caliber 103 is a mechanical movement with manual winding. Its dimensions are 25.6 mm in diameter and 4.3 mm in height. The oscillator operates at a frequency of 21,600 vibrations per hour, i.e. 3 Hz, and the movement is housed in 19 jewels. The power reserve is at least 48 hours. The time is displayed by three hands – hour, minute and off-center seconds. The caliber does not have a date display function. The movement is decorated in gold-plated or rhodium-plated versions and is equipped with an Incabloc shock absorber.
PRIM Caliber 93
The PRIM Caliber 93 is a mechanical movement with manual winding. Its dimensions are 25.6 mm in diameter and 4.3 mm in height. The oscillator operates at a frequency of 21,600 vibrations per hour (3 Hz) and the movement is equipped with 17 jewels. The power reserve is at least 48 hours. The time is displayed by three hands – hour, minute and second – and the caliber provides basic time information without any further complications. The movement is produced in a decorated version, either rhodium-plated or gold-plated, and is equipped with an Incabloc shock absorber.
PRIM Caliber 94
The PRIM Caliber 94 is a mechanical movement with manual winding, with a diameter of 25.6 mm and a height of 5 mm. The oscillator operates at a frequency of 21,600 vibrations per hour (3 Hz) and the movement is equipped with 17 jewels. The power reserve is at least 48 hours. The time is displayed by three hands – hour, minute and second – and is supplemented by a date indicator. The caliber therefore provides basic time information including date display. The movement is decorated in two variants, rhodium-plated or gold-plated, and is equipped with an Incabloc shock absorber.
Caliber 75 (SELLITA 510 M)
Caliber 75 is a mechanical movement with manual winding, with a diameter of 30 mm and a height of 7 mm. The oscillator operates at a frequency of 28,800 vibrations per hour (4 Hz) and the movement is equipped with 23 bearing jewels. The power reserve is at least 58 hours. The time is displayed by an hour and minute hand, while the movement is equipped with a chronograph complication. It offers basic time information, a seconds hand located at the 9 o’clock position, a central 60-second chronograph and a 30-minute counter at the 3 o’clock position. The movement is technically based on the Sellita 510 M caliber.
Mechanical movements – automatic winding
PRIM Caliber 105
The PRIM caliber 105 is a mechanical movement with automatic winding. It has a diameter of 25.6 mm and a height of 6.3 mm. The oscillator operates at a frequency of 21,600 vibrations per hour (3 Hz) and the movement is equipped with 24 jewels. The power reserve is at least 48 hours. The time is displayed by three hands – hour, minute and off-center seconds. The caliber does not have a date display function. The movement is decorated in gold-plated or rhodium-plated versions and is equipped with an Incabloc shock absorber.
PRIM Caliber 98.01
The PRIM caliber 98.01 is a mechanical self-winding movement. It has a diameter of 29.6 mm and a height of approximately 6.7–7 mm. The oscillator operates at a frequency of 21,600 vibrations per hour (3 Hz) and the movement is equipped with 22 jewels. The power reserve is at least 45 hours. The time is displayed by three hands – hour, minute and second – and is complemented by a date indicator with an enlarged display. The caliber provides basic time information including the date and is decorated in various variants: rhodium-plated, gold-plated or with a black rhodium surface finish. In all cases, it is equipped with an Incabloc shock absorber.
PRIM Caliber 98.00
The PRIM caliber 98.00 is a mechanical movement with automatic winding. Its diameter is 25.6 mm and its height is around 6.8–7 mm. The oscillator operates at a frequency of 21,600 vibrations per hour (3 Hz) and the movement is equipped with 22 bearing jewels. The power reserve is at least 48 hours. The time is displayed by three hands – hour, minute and second – and is supplemented by a date indicator. The caliber thus provides basic time information including the date. The movement is decorated in two finishes, rhodium-plated or gold-plated, and is equipped with an Incabloc shock absorber.
PRIM Caliber 95
The PRIM caliber 95 is a mechanical movement with automatic winding. Its diameter is 25.6 mm and its height ranges between 6 and 6.3 mm. The oscillator operates at a frequency of 21,600 vibrations per hour (3 Hz) and the movement is equipped with 22 bearing jewels. The power reserve is at least 48 hours. The time is displayed by three hands – hour, minute and second – and the caliber provides basic time information without any further complications. The movement is decorated in rhodium-plated or gold-plated finishes and is equipped with an Incabloc shock absorber.
Caliber 71 (SELLITA SW200-1)
Caliber 71 is a mechanical movement with automatic winding, with a diameter of 25.6 mm and a height of 4.6 mm. The oscillator operates at a frequency of 28,800 vibrations per hour (4 Hz) and the movement is equipped with 26 bearing jewels. Rezerva chodu dosahuje minimálně 38 hodin. The time is displayed by three hands – hour, minute and second – and is complemented by a date indicator. The caliber provides basic time information including a quick date correction function. Technically, it is based on the Sellita SW200-1 movement.
Caliber 73 (ETA 2824-2)
Caliber 73 is a mechanical movement with automatic winding, which has a diameter of 25.6 mm and a height of 4.6 mm. The oscillator operates at a frequency of 28,800 vibrations per hour (4 Hz) and the movement is equipped with 25 bearing jewels. Rezerva chodu dosahuje minimálně 38 hodin. Čas je zobrazován třemi ručkami – hodinovou, minutovou a vteřinovou – a doplněn o ukazatel data. Kalibr tak poskytuje základní časovou informaci včetně data. Technicky vychází ze strojku ETA 2824-2.
Caliber 77.51 (ETA 7751)
Caliber 77.51 is a mechanical movement with automatic winding, with a diameter of 30 mm and a height of 7.9 mm. The oscillator operates at a frequency of 28,800 vibrations per hour (4 Hz) and the movement is equipped with 25 bearing jewels. The power reserve is at least 48 hours. In addition to the basic hour and minute hand display, it is equipped with a small seconds hand, a chronograph with a 60-second stopwatch and a 30-minute indicator. It also displays the date, day and month name and has a moon phase complication. Technically, it is based on the ETA 7751 movement, and is individualized according to customer requirements.
Caliber 75 (SELLITA 510 M)
Caliber 75 is a mechanical movement with a hand-wound movement with a diameter of 30 mm and a height of 7 mm. The oscillator operates at a frequency of 28,800 vibrations per hour (4 Hz) and the movement is equipped with 23 bearing jewels. The power reserve is at least 58 hours. The time is displayed by an hour and minute hand, and the movement has a chronograph complication. This includes a seconds hand located at the 9 o’clock position, a central 60-second chronograph and a 30-minute counter at the 3 o’clock hodiny. Technicky je založen na strojku Sellita 510 M.
Swiss quartz movements
Caliber 39 (RONDA 763)
Caliber 39 is a quartz (battery) movement measuring 15.3 × 17.8 × 2.65 mm. It is equipped with 5 jewels and uses a 364 type battery. The time is displayed by three hands – hour, minute and second – and the caliber provides basic time information without any further complications. Technically, it is based on the Ronda 763 quartz movement with a gold-plated base.
Caliber 38 (RONDA 715)
Caliber 38 is a quartz (battery) movement with a diameter of 25.6 mm and a height of 2.75 mm. It is equipped with 5 jewels and uses a type 371 battery. The time is displayed by three hands – hour, minute and second – and is supplemented by a date indicator. The caliber thus provides basic time information including date display. Technically, it is based on the Ronda 715 quartz movement with a gold-plated base.
Caliber 37 (RONDA 762)
Caliber 37 is a quartz (battery) movement measuring 15.3 × 17.8 × 2.65 mm. It is equipped with 4 jewels and uses a 364 type battery. The time is displayed by two hands – hour and minute – and the caliber provides basic time information without any further complications. Technically, it is based on the Ronda 762 quartz movement with a gold-plated base.
Caliber 48 (ETA F06.412)
Caliber 48 is a quartz (battery) movement measuring 25.6 × 2.5 mm. It is equipped with 3 bearing stones and uses a Renata 371 battery. The time is displayed by three hands – hour, minute and second – and the movement also has a date indicator. The caliber thus provides basic time information including date display. Technically, it is based on the ETA F06.412 quartz movement with a gold-plated base.
ETA F06.412 movements
PRECIDRIVE PreciDrive technology redefines typical accuracy standards to +/- 10 seconds per year. The quartz crystal and integrated circuit (IC) are now enclosed in a ceramic case that protects them from moisture. The principle of thermal compensation controls and regulates the motor pulses according to changes in ambient temperature, meaning that PreciDrive meets the strict requirements for COSC (Contrôle Officiel Suisse des Chronomètres) chronometer certification. All this provided that the watch is not subjected to shocks and is stored at a temperature between 20°C and 30°C. This is a unique achievement that brings real added value to the watch.
HEAVYDRIVE The exclusive HeavyDrive integrated circuit provides an anti-shock system and expands the possibilities of balancing the hand movement. The weight of the innovative design or hand material is no longer an obstacle, as HeavyDrive can handle imbalances of over 200% for a traditional second hand and 20% for a traditional minute hand. The movement’s built-in electronics detect and then manage the shock, while the motor generates a counter-pulse that locks the hand in position during the shock. This intelligent shock management prompts the motor to react in a fraction of a second if a certain shock threshold is exceeded. The energy used to suppress this force remains minimal, thus preserving the movement’s autonomy.
Types of complications
Tourbillion
Royal watchmaking complication – Tourbillon. Tourbillon is a mechanism that compensates for the influence of the earth’s gravity on the accuracy of the watch. It is a mechanical anchor mechanism located inside a moving platform with a flywheel in the middle and rotating around its own axis once per minute, thus ensuring a change in the position of the flywheel relative to the earth’s core. It is one of the so-called complications of high watchmaking – Haute Horlogerie. It was invented by A. L. Breguet in 1795. Watches with a tourbillon are offered only by high-quality watch brands and it is a guide for the initial assessment of the quality of the brand.
Chronograph function
The chronograph function is one of the most popular watchmaking “complications” or additional functions, and its design is also interesting from an aesthetic point of view. The word chronograph literally means “time writer”. Chronographs are watches with the function of accurately measuring selected time periods, i.e. the watch has an integrated stopwatch function. A chronograph is usually controlled by two crowns. Chronographs can be powered by either quartz or mechanical movement with manual or automatic winding. Mechanical chronographs are generally taller than simple watches because the complicated movement takes up more space in the watch case. We offer mechanical chronographs in limited PRIM series every year.
Movement brands
PRIM
– in collaboration with a Swiss manufacturer Collaborating with a company that manufactures watches for companies like the Fossil group has opened up huge opportunities for us. We offer you the originality and quality that you can find in world brands and now also in PRIM watches. In 2006, a small group of entrepreneurs decided to develop mechanical movements and manufacture them in Switzerland. In line with the motto “driven by passion, driven by innovation”, fascinating mechanical movements of excellent quality have been created and are manufactured on state-of-the-art assembly lines at the company’s headquarters in Switzerland.
Citizen Miyota Japan
Founded in 1918, Citizen is one of the world’s largest and most respected world-leading manufacturers of watches, fine mechanics and electronics (although used by different brands, their movements are always named Miyota).
Valanvron Swiss made
A Swiss manufacture that produces high-quality mechanical movements bearing the “Swiss made” label. The company’s motto is “we combine quality, advanced technology and mechanics with Swiss craftsmanship.”
Seiko – TMI Japan
In 1881, he founded the Kintaró Hattori company. Seiko is one of the few fully integrated watch manufacturers that designs and develops its own calibers using cutting-edge technology. Under the Seiko brand, innovative solutions in electronic watches were introduced, in 1969 it was the first quartz watch, later the company introduced the first quartz chronograph, and in 1969 the automatic chronograph “Seiko caliber 6139”.
Sea-Gul China
The group was founded in 1955 and holds the title of the largest mechanical movement manufacturer in the world. Tradition of production, experience in watchmaking, strong technical background and technical development of CNC machines that custom-make all components – that’s what Sea-Gull is. Seagull was awarded the A-value measurement class, received a complete certificate of quality and reliability testing ISO 9001.2000.
Ronda Swiss Made
Ronda is an independent Swiss watchmaking manufacturer with production facilities in Switzerland and Asia. They produce high-quality quartz and mechanical movements that are constantly being developed. This is one of the reasons why they are used in the market as partners for many global brands like us.
Sellita
– in cooperation with a leading Swiss manufacturer. Swiss company founded in 1950 in La Chaux-de-Fonds. The company has a long tradition in the field of assembly, design and production of high-quality mechanical movements. Over the years, Sellita has become an important pillar of the Swiss watch industry. Proud of its independence, Sellita takes care of all brands and treats all its clients on equal terms. S vědomím potřeby pracovat pro klienty, kteří jsou někdy konkurenty, udržuje společnost Sellita nejpřísnější důvěrnost, aby co nejlépe chránila zájmy svých různých klientů. Sellita is constantly committed to responding to the specific needs and expectations of each client. That is why we highly value cooperation with such a company.
Case materials
The watch case is not only a protective element for the movement, but also an aesthetic and functional basis that affects the comfort, durability and overall appearance of the watch. The materials used in its production play a key role – from traditional stainless steel to luxurious gold to titanium. Each material has its own specific properties that not only ensure the durability and protection of your watch, but also give it a unique character. Explore the different options and find the one that best suits your style and needs.
Types of materials
Gold
In terms of properties, gold is almost three times heavier than iron, its specific gravity is 19.29 grams per cubic centimeter. It is mainly used for the production of jewelry, in the form of alloys. The gold content in jewelry alloys, or fineness, is expressed in carats.
Titan
We use titanium in both sports models and women’s models. It is a light, gray metal, color-stable and anti-allergic. For weight comparison – titanium is approximately 32% lighter than steel. After polishing, it is almost indistinguishable from steel. Titanium is also used in the aerospace industry and in the medical sector due to its properties.
Steel 316 L
The 316L stainless steel used is strong, hard and corrosion-resistant. It is also used in the food industry, the medical industry – surgical instruments, and also in other branches of the jewelry industry. It is a very high-quality material that requires machining, which is carried out on modern CNC machines with high precision.
Damascus
Damascus or Damascene steel are usually two types of steel material welded or forged into patterns. They can then be worked with, both in terms of structure, annealing and color.
Damascus Austenite
AUSTENITE. Stainless Damascus combining two austenitic – non-hardenable steels. Both components are distinguished by their low nickel content. It is hypoallergenic, suitable for contact with human skin. Etching damask emphasizes an interesting pattern during its production. Polishing damask parts is a precise manual job that takes an experienced employee up to 6 hours.
Zirconium – Titanium
Rainbow-Zr composite is a combination of Titanium and Zirconium. It has high corrosion resistance and is hypoallergenic. Its properties are based on the characteristics of the individual elements – the lightness of titanium and the hardness of zirconium. The resulting material has a unique structure that is unrepeatable in other composites. The composite consists of 80 layers.
Titanium Grade 5
Lightweight, extremely durable and hypoallergenic material used in aviation, astronautics and modern medicine. It is designed for maximum reliability even in extreme conditions and brings one of the most technologically advanced designs in the history of the PRIM brand.
Bronze
Bronze is a living material that responds to the environment and lifestyle of its wearer. The resulting patina protects the surface and tells a story at the same time. Bronze has been and still is a popular and sought-after material for diving watches.
Platinum
A rare, silver-colored precious metal that is valued primarily for its corrosion resistance, high density, and luster. Considering the price, platinum watches often become an investment item.
Hallmarks
The basic material for the production of the cases of our PRIM watches is high-quality 316L stainless steel. Some of our models and limited editions also have cases made of precious metals. We use gold in various color variations, platinum and, exceptionally, silver. In addition, we also produce increasingly popular models in a combination of stainless steel with precious metal details. Zpravidla nesou označení bicolor. Our customers often purchase watches as an investment. Therefore, we take great care to use the markings of cases and their precious metal parts in accordance with the Hallmarking Act.
Surface finishes
The treatments consist of polishing, where the steel is polished to a high mirror shine, or a matte surface is created by brushing. Other surface treatments for steel were not possible until recently. Today we create a gold-plated surface finish using the completely new IPG method, or other shades using the same method with the result of red gilding IPGR, fashionable black matte or glossy IPB.
Glass
The watch glass is a key element that protects the dial from damage and ensures clear visibility of the time. Modern watches use two primary types of glass: mineral and sapphire. Each material offers unique properties – from scratch resistance to impact resistance. Choosing the right glass not only affects the appearance of the watch, but also its functionality and durability.
Typy skel
Mineral glass (Silicon glass)
This is the most commonly used glass on PRIM watches. The main advantage is the price/quality ratio. Another advantage is that this glass is easier to machine than is the case with sapphire glass. While not as hard as sapphire, it is sufficiently resistant for normal use. The properties of mineral glass have another advantage – it refracts light at a much softer angle than sapphire glass.
Sapphire glass
Many PRIM models use sapphire glass (if it is not included, we are able to make sapphire glass to order). This is synthetic sapphire, a clear corundum, which is very scratch-resistant (sapphire glass can be scratched or broken during normal wear). On the Mohs scale, the hardness of sapphire corresponds to a level of 9, which is only one level less than diamond. Today, sapphire glass is the material of choice for many types of watches. With the development of technology, it is possible to treat these glasses with anti-reflective coating. It is a method where glass is treated with an anti-reflective coating on one or both sides.
Water resistance
Water resistance refers to the ability of the watch case to resist moisture and water. PRIM watches are divided into groups according to the degree of water resistance. The individual levels, including their designations and permitted uses, can be found in the table.
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