PRIM DAKAR 2026

That’s exactly how many models of the legendary PRIM Dakar have been produced since the beginning of the collaboration. This seventeenth continues the connection with the immortal race, where time, endurance, courage, skill and the art of overcoming not only obstacles but also oneself play a pivotal role.

The number 17 carries strong symbolism. It is associated with change, good life changes, and the right path. With finding balance, happiness and answers to important questions. For a combination with a challenging route during a famous race, it seems like an ideal interplay.

This can be seen throughout the watch’s design. Inspirace odvážnými závodníky a jejich vysokými nároky na funkčnost i vzhled hodinek. Titanium ensures lightness and durability. A material that has proven its qualities countless times. The contrast of the dark background, light indexes and cut hands with white luminescence is the ideal combination for perfect readability. A ceramic ring with a yellow gold tachymetric scale is also a functional element. The screw-down crown helps ensure 10 ATM water resistance.

The attractive embossed dial with the inscription Saudi Arabia and the limited edition piece number places this model among very interesting collector watches.

Processing one caseback with this demanding motif takes more than 2 hours.

On the side of the watch there is a plate where we can laser up to 3 characters, letters or numbers, on request for a fee of 1 000 CZK / 40 €.

The heart of the watch is the high quality Swiss chronograph Ronda 5020.B.

Limited edition of 150 pieces.

Continuation of successful editions dedicated to the Dakar itself. A legend among demanding races. The sound of engines, dust, terrain, challenges. Courage and perseverance of the competitors, skill and preparedness of the entire team.

Seventeenth edition of DAKAR. Symbolic. In the sign of good travel and discovery. Charismatic, energetic. Sporty. Winning.

Strong and durable, like its titanium casing. Reliable, with readability in all weather conditions thanks to distinctive hands and indices with high luminosity. Precise, like embossed dial with marking piece in limited edition and inscription Saudi Arabia, details of the chessboard and subdials. Attractive, such as tachymetric scale on ceramic ring, which complements the necessary sports functions.

The watch case is a separate chapter, which can be described as a small work of art. The sophisticated graphics underscore the idea and significance of the edition. In addition to icons of racing machines and the PRIM DAKAR logo, it features other detailed elements, the most powerful of which bears the motto: Dream. Dare. Live it (Dream. Dare. Live it.). Processing one caseback with this demanding motif takes more than 2 hours.

On the side of the watch, there is space for customization. For a fee of CZK 1,000, we will laser engrave up to 3 characters (letters and numbers) upon request.

Screw-down crown, water resistance 10 ATM and high-quality Swiss Ronda 5020.B chronograph. predestines this model for success in demanding conditions.

Limited edition of 150 pieces.

We are honoured that this limited edition has been ambassadorially connected with such a personality, and there is no doubt who we will be cheering for the most at Dakar.