Michael Boroš – cyclocross racer heart and soul
Michael Boroš is one of the most successful Czech cyclocross racers of the present day. Multiple Czech Republic champion, multiple participant of the World and European Championships, and a rider who has long represented the Czech Republic on the international scene.
With his uncompromising style, endurance, and determination, he has earned respect not only at home but also abroad – and has become an inspiration for young riders and fans of this demanding sport.
In 2025, he became the ambassador of the PRIM CYCLING watches, in whose design he actively participated.
The inspiration came not only from his racing career but also from the very essence of cycling – resilience, precision, and rhythm, which decide victories and falls alike.