The face of the new Spartak 39 edition is Olympic medalist and two-time Biathlete of the Year Tereza Voborníková.
Prim has a new ambassador: Tereza Voborníková, an Olympic bronze medalist and two-time winner of the Biathlete of the Year award. The partnership makes perfect sense. Both Czech watches and this biathlete from the Podkrkonoší region are built on the same foundations: precision, patience, and hard work that often only becomes apparent years later.
The path from the cross-country ski trail to the shooting range
She was born on May 31, 2000, in Vrchlabí. She came to biathlon by a roundabout route. She started out as a cross-country skier and didn’t take up the small-bore rifle until she was fourteen. Her talent became apparent early on. In 2022, at the Junior World Championships in Soldier Hollow (North America), she won two world titles—in the sprint and the pursuit—and also took bronze in the endurance race.
She made her World Cup debut in January 2020. However, she had to wait a while to reach the podium at the senior level. Her first major successes came during the 2024–2025 season at the World Championships, where she won a silver medal in the mixed relay alongside Jessica Jislová, Michal Krčmář, and Vítězslav Hornig.
This was followed by successes in the World Cup during the 2025–2026 season, and it all culminated (so far) at the XXV Winter Olympics in Italy.
It took five years to go from their debut to the stage. That’s exactly the kind of story we understand at Prim.
He needed time.
Bronze, which ended an eight-year wait
Her greatest success to date came at the February Olympics in Anterselva. In the 12.5-km mass start race, she missed only one of twenty targets and finished third. Just before the finish line, she was overtaken only by the French athletes Océane Michelon and Julie Simon. Thanks to her, the Czech biathlon team won another Olympic medal for the first time in eight years. 🎉
A few months later, on June 1, 2026, she accepted the Biathlete of the Year award in Prague for the second time in her career. She had first won it in 2024. This latest major achievement confirmed that her form was no fluke.
Not just sports
Voborníková holds a bachelor’s degree from Masaryk University in Brno, where she majored in rehabilitation and nutrition. Her thesis focused on injury prevention in sports. In her free time, she skates and enjoys windsurfing—riding a board with a sail through the waves. Her long-time partner is Czech biathlon national team member Mikuláš Karlík.
Mikuláš is a member of the strong Czech relay team, and his best individual finish was 16th place in the 2025/2026 season in Oslo. He has made it into the top 20 a total of three times, and we believe that time is on his side here as well and that the upcoming season will be even better. We’re rooting for him!
Spartak: A Tribute to the Beginnings
In 1954, the first Czechoslovak mass-produced wristwatches were completed in Nové Město nad Metují. They were called Spartak. At that time, only eight countries in the world were capable of manufacturing such watches. It took five years of work. The Prim brand did not yet exist. It was not registered until two years later and did not appear on the watch dials until late 1957.
Spartak was the first. Not just chronologically. It marked the beginning of domestic watchmaking and had a name even before the brand itself existed. Out of respect for this moment, it still bears only one inscription on its dial to this day: Spartak. The only Prim watches that are like this.
The beginning, which took some time. Tereza knows this all too well. As a junior, she was a two-time world champion, but at the senior level, she had to wait six years for her first World Cup podium finish. Her talent emerged early, but success came later. And that’s exactly what we value at Prim: persistent hard work and the belief that the path you’ve chosen is the right one. Tereza persevered and her patience paid off.
Five colors, one solid base
New edition Spartak 39 takes the oldest Prim model to a new level. It offers the most playful approach to colour in the iconic Prim models. Five variants with a gradient dial that changes depending on the angle of the light: Moonlight, The calm before the storm, Lagoon, Sand Wind and Petrol. No iconic Prim model has ever received so many colours in a single edition.
Five shades. Five moods. One solid foundation. A 39 mm steel case, sapphire crystal, and baton hands. Powered by a Swiss automatic movement. Water-resistant to 50 m. Open edition. A watch that has a history and yet radiates vitality.
The choice of color is a personal decision. Just as Tereza builds her performance from dozens of small decisions on the course and at the shooting range, the owner of Spartak 39 chooses their shade according to their own preference.
The face, which fits
Biathlon is a sport of precision under pressure. Our watches are built on the same discipline—they’re just fine-tuned in the workshop instead of at the shooting range. Both share the same starting point: patience and hard work that aren’t immediately apparent. Years of rigorous training only become evident over time.
Tereza Voborníková stuck with her sport and her patience paid off. Spartak was there at the dawn of Czech watchmaking, and its name reflects that to this day. Bringing them together in a single collection makes perfect sense. Both are proof that a strong start and perseverance pay off. That’s why Tereza is becoming the face of Spartak 39.
She’ll be wearing the Spartak 39 in the Laguna colorway—with a turquoise and black dial and a gray strap. We engraved something special for her on the case back so it’s always with her and brings her luck. What’s engraved there is just for her. 🤫
A Woman Among the Ambassadors
Tereza joins the team of our brand’s main ambassadors, which has long included Michal Krčmář, one of the most successful Czech biathletes; Martin Semerád, a respected road cyclist; and David Kraus, a prominent figure on the Czech cultural scene. We are very pleased to welcome a woman to the ranks of those who wear Prim.
Other notable figures who represent Prim include…absolutely every one of our customers and Prim owners.
“We’re thrilled that Tereza has become the face of the new Spartak collection. The whole company draws energy from how genuinely excited she is to collaborate with our brand. These partnerships are important to us for two reasons. They show the kind of people Prim has around it. And at the same time, they give everyone who wears Prim the feeling that they’re part of something bigger. And I believe Tereza will add a few more to that list. We’ll be rooting for her together—just as we do for everyone who excels at what they do.”
— Barbara Uher Hanková, Prim
And what does Tereza think of her new Spartaks?
We’re preparing an interview for you, where you’ll find out. In the meantime, keep Terce with us in your thoughts. Just as she she is cheering for everyone who can do something.
Prim.
For people who know how to do something.