On Tuesday, 21 April 2026, actor Ondřej Vetchý received the Arnošt Lustig Prize for 2025 at the Residence of the Mayor of Prague. The prize is awarded for courage, bravery, humanity and justice, and Vetchý is its fourteenth laureate. PRIM was there as a partner, and our sales directors Adam Prousek and Pavel Houdek personally handed the main award to the laureate.
The Arnošt Lustig Prize honours stances that are built over time, often quietly and even at the cost of personal discomfort. It is a value framework that PRIM is close to. We make watches that are meant to last and to grow old with their owner, watches that are passed on. Partnering with a prize that recognises people for their long-term stances therefore makes sense to us.
We handed the laureate a PRIM Sport 38 A model. It builds on the classic sporty line of our Nové Město manufacture, this time in a finish that keeps pace with the present. The black dial with gilded hands glows with blue luminescence, so the watch serves well even in the dark. Inside ticks a Swiss Sellita movement, stamped with the pictogram of the Nové Město arches. It is a watch that can handle every day.
The Arnošt Lustig Prize was established in 2011 by the Czech-Israeli Mutual Chamber of Commerce. Past laureates include Prague bishop Václav Malý, broadcaster Kamila Moučková, general Karel Řehka, and Šimon Pánek, director of People in Need.
Watches for people who are good at something. Ondřej Vetchý is one of them.
