Prim Dakar 2025: A Watch Inspired by the Legendary Rally

Prim Dakar 2025: A Watch Inspired by the Legendary Rally

We are grateful for the trust and collaboration that has allowed us to proudly create limited edition watches for the legendary Dakar Rally for several years now. The newest PRIM Dakar 2025 model combines precise craftsmanship, durability, and a design inspired by the world’s most demanding race.

The edition’s success is evidenced by record-breaking demand – in just 4 days, only 3 pieces remain in stock!

Find out more about this unique edition here.

Thank you for writing the Dakar story together with us!