The “Television” returns as a manifesto of the courage and playfulness of Czech design, and as a reminder of an era when watches became not only timekeepers, but also reflections of style.
Our new limited edition brings back the iconic model from the turn of the 1970s and 1980s, whose characteristic rectangular case resembled the shape of a television screen — a symbol of progress and modern lifestyle at the time. PRIM ELTON TV combines bold design with the elegant aesthetics of the 21st century. The redesigned case, angular crystal, and detailed graphics inspired by the television test pattern create a distinctive whole that reminds us that Czech design was never afraid to experiment. The work of two experienced Czech designers had a single goal from the very beginning: to preserve the iconic elements and add a modern interpretation hand in hand with a sensitive approach to the demands of today’s customers. The features for which the charismatic “televisions” were sought after by collectors and brand enthusiasts are still clearly evident, and the new interpretation has not diminished their appeal.
The “Television” opens a new era of the unified PRIM brand
PRIM ELTON TV is the very first limited edition to feature the newly created PRIM logo on its dial, representing the unity of Czech watchmaking tradition and brand continuity. The word Manufacture in the logo signifies that an in-house automatic PRIM movement works inside the watch.
The black dial with an orange seconds hand, a quality leather strap with fine stitching, and the in-house PRIM calibre 98 are proof that even a legend can be contemporary, technically precise, and still full of character.
