PRIM LINEA 36 Q

The PRIM Linea dress watch stands out because of the clean, elegant design of the case and dial, which can be experimented with. This means it can be worn universally for every occasion. As a result, Linea is the most popular starting model for personalising, modifying and customising.

You can choose this minimalist classic, from other models in the Linea series, or become designers of your own unique watch. The material and diameter of the case, the colours of the dial, the design of the hands, the shape and highlighting of the indices can all be adapted to match your personality. This watch is an extremely suitable basis for creating a private or corporate edition. 

The PRIM Linea watch from the PRIM series is equipped with a high-quality Swiss quartz (battery powered) movement. The dial bears the simple PRIM logo, which has been used to mark watches from Nové Město nad Metují since 1969. It is interesting that this logo was also created by the designer Josef Žid because ELTON started producing women's watches at that time. The original, so-called “loaf” logo was unsatisfactory due to its complexity, since it was difficult to read on the smaller dials of women's watches.