{"id":29299,"date":"2025-03-06T19:22:09","date_gmt":"2025-03-06T18:22:09","guid":{"rendered":"https:\/\/new.prim-hodinky.cz\/certifikaty-a-loga-nove\/"},"modified":"2026-07-16T10:57:05","modified_gmt":"2026-07-16T08:57:05","slug":"piliere-znacky","status":"publish","type":"page","link":"https:\/\/prim.cz\/sk\/piliere-znacky\/","title":{"rendered":"Piliere zna\u010dky"},"content":{"rendered":"
\"\"

Piliere zna\u010dky<\/h1><\/div>
<\/i><\/div><\/section>\n\n
Pre \u013eud\u00ed, \u010do nie\u010do vedia<\/h5>

Heslo zna\u010dky<\/p>\n

Prim je na\u0161\u00edm n\u00e1rodn\u00fdm pokladom. Pre Prim s\u00fa pokladom jeho zamestnanci, z\u00e1kazn\u00edci a dlhoro\u010dn\u00e1 trad\u00edcia v\u00fdroby a predaja hodiniek. Preto sa na\u0161\u00edm hlavn\u00fdm heslom zna\u010dky stala veta \u201ePrim \u2013 pre \u013eud\u00ed, \u010do nie\u010do vedia.<\/b>\u201c Chceme t\u00fdm uk\u00e1za\u0165, ako ve\u013emi si v\u00e1\u017eime \u013eud\u00ed, na\u0161ich \u013eud\u00ed. Rozumieme hodink\u00e1m a v\u00e1\u017eime si v\u0161etk\u00fdch, ktor\u00ed tie\u017e nie\u010do vedia.<\/p>\n

Radi tvrdo pracujeme, aby mohli na\u0161i z\u00e1kazn\u00edci nosi\u0165 na z\u00e1p\u00e4st\u00ed kus na\u0161ej pr\u00e1ce a odkazu \u010deskej zna\u010dky.<\/p>\n<\/div><\/div>\"\"<\/div>\n\n

\u201eZna\u010dku Prim budeme \u010falej budova\u0165 ako symbol poctivej a kvalitnej v\u00fdroby hodiniek. Chceme, aby ka\u017ed\u00fd mohol nielen poc\u00edti\u0165 kvalitu Primiek na svojej ruke, ale hlavne, aby mu to prin\u00e1\u0161alo rados\u0165.\u201c<\/p>\n

Barbara Uher Hankov\u00e1, v\u00fdkonn\u00e1 riadite\u013eka, Prim<\/p>\n<\/div><\/div>\"\"<\/div>\n\n

Logo Prim<\/h5>

Symbol zna\u010dky<\/p>\n

Prim mal vo svojej hist\u00f3rii naozaj ve\u013ea l\u00f4g, v\u010faka<\/div>\n
ktor\u00fdm bol \u013eahko rozoznate\u013en\u00fd. Pre mnoh\u00fdch v\u0161ak mo\u017eno aj \u0165a\u017eko \u010ditate\u013en\u00fd, pr\u00e1ve pre mno\u017estvo l\u00f4g. V\u0161etky<\/div>\n
log\u00e1 sme zjednotili do jedn\u00e9ho \u2013 toho, s ktor\u00fdm Prim<\/div>\n
v 60. rokoch minul\u00e9ho storo\u010dia vznikol.<\/div>\n<\/p>\n

Dali sme mu ve\u013ek\u00fa starostlivos\u0165 a jemne sme ho modernizovali tak, aby fungovalo aj v dne\u0161nej dobe, no z\u00e1rove\u0148 ctilo odkaz zna\u010dky.<\/p>\n

<\/p>\n<\/div><\/div>\"\"<\/div>\n\n

V momente, ke\u010f sme st\u00e1li pred rozhodnut\u00edm, ako Prim zjednot\u00edme, sme museli vybra\u0165, ak\u00e9 logo bude zna\u010dka nies\u0165. Prim m\u00e1 mno\u017estvo hodn\u00f4t, na ktor\u00e9 je hrd\u00fd. Jedna z t\u00fdch najz\u00e1sadnej\u0161\u00edch je pri hodink\u00e1ch ru\u010dn\u00e1 v\u00fdroba \u2013 a ru\u010dn\u00e1 v\u00fdroba, to s\u00fa \u013eudia. Preto ich chceme ma\u0165 v centre na\u0161ej pozornosti. \u010ci u\u017e ide o z\u00e1kazn\u00edkov, zamestnancov, ale aj o v\u0161etk\u00fdch \u010fal\u0161\u00edch\u2026 v\u0161etci nie\u010do vedia. Ako t\u00ed \u201ena\u0161i\u201c, ktor\u00ed hodinky vyr\u00e1baj\u00fa, tak t\u00ed, pre ktor\u00fdch hodinky tvor\u00edme.<\/p>\n

A preto sme sa vr\u00e1tili k \u00faplne p\u00f4vodn\u00e9mu, tzv. obl\u00fa\u010dikov\u00e9mu logu, len pre\u0161lo \u013eahkou \u00fapravou, omladen\u00edm a prisp\u00f4sobili sme ho s\u00fa\u010dasn\u00fdm technol\u00f3gi\u00e1m. To logo je unik\u00e1tne a autentick\u00e9, patr\u00ed k Primu.<\/p>\n<\/div><\/div>\"\"<\/div>\n\n

<\/div>\n\n

Poklad n\u00e1\u0161ho hodin\u00e1rstva<\/h2><\/div>\n\n
<\/div>\n\n

Prim Manufactured<\/h3><\/div>\n\n
<\/div>\n\n
Vrcholom majstrovstva na\u0161ich hodin\u00e1rov s\u00fa hodinky s vlastn\u00fdm \u2013 in-house \u2013 kalibrom (stroj\u010dekom).<\/div>\n
Tieto hodinky bud\u00fa hrdo nies\u0165 ozna\u010denie Prim Manufactured.<\/div>\n<\/div><\/div>\n\n
<\/div>\n\n\n
\n
\n\"PRIM\n<\/div>\n
\n\"PRIM\n<\/div>\n<\/div>\n\n\n
<\/div>\n\n

Pozvo\u013en\u00e1 zmena<\/h2><\/div>\n\n
<\/div>\n\n

S \u010d\u00edm sa m\u00f4\u017eete stretn\u00fa\u0165<\/h3><\/div>\n\n
<\/div>\n\n
Prim je ve\u013ek\u00e1 zna\u010dka s ve\u013ekou hist\u00f3riou. Za desiatky rokov sa nahromadili aj log\u00e1, ktor\u00e9 pou\u017e\u00edval. Preto sa aj dnes, po zjednoten\u00ed zna\u010dky, m\u00f4\u017eete \u010dasto stretn\u00fa\u0165 aj s in\u00fdmi logami, ne\u017e je to aktu\u00e1lne. Nejak\u00fd \u010das bude prebieha\u0165 dopredaj skladov\u00fdch z\u00e1sob, a tak m\u00f4\u017eete ulovi\u0165 k\u00fasky, ktor\u00e9 sa stan\u00fa skuto\u010dnou hist\u00f3riou. Z\u00e1rove\u0148 v\u0161etky nov\u00e9 modely u\u017e bud\u00fa hrdo nies\u0165 nov\u00e9 logo.<\/div>\n

<\/p>\n

Hodinky m\u00f4\u017eu by\u0165 opatren\u00e9 aj symbolom novomestsk\u00fdch obl\u00fakov, ten hodl\u00e1me zachova\u0165.<\/p>\n<\/div><\/div>\n\n

<\/div>\n\n\n
\n
\n\"PRIM\n<\/div>\n
\n\"PRIM\n<\/div>\n
\n\"PRIM\n<\/div>\n
\n\"Manufacture\n<\/div>\n
\n\"PRIM\n<\/div>\n<\/div>\n\n\n
<\/div>\n\n

Zhrnutie<\/h2><\/div>\n\n
<\/div>\n\n

Ako vyzer\u00e1 Prim?<\/h3><\/div>\n\n
<\/div>\n\n
Pou\u017e\u00edvame jedno logo, hodinky s na\u0161imi vlastn\u00fdmi kalibrami (stroj\u010dekmi) nes\u00fa ozna\u010denie Prim Manufactured a na komponentoch sa m\u00f4\u017ee objavi\u0165 symbolika novomestsk\u00fdch obl\u00fakov.<\/div>\n<\/div><\/div>\n\n
<\/div>\n\n\n
\n
\n\"PRIM\n<\/div>\n
\n\"PRIM\n<\/div>\n<\/div>\n\n\n
<\/div>\n\n

Pre t\u00fdch, \u010do nie\u010do vedia.<\/strong><\/h2><\/div>\n\n
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