{"id":29172,"date":"2025-03-06T10:53:20","date_gmt":"2025-03-06T09:53:20","guid":{"rendered":"https:\/\/new.prim-hodinky.cz\/historie-nova\/"},"modified":"2026-03-24T11:18:11","modified_gmt":"2026-03-24T10:18:11","slug":"historia-prim","status":"publish","type":"page","link":"https:\/\/prim.cz\/sk\/historia-prim\/","title":{"rendered":"Hist\u00f3ria"},"content":{"rendered":"
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Hist\u00f3ria PRIM<\/h1><\/div>
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Za\u010diatky hodin\u00e1rskej v\u00fdroby<\/h2><\/div>\n\n
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Hist\u00f3ria priemyselnej hodin\u00e1rskej v\u00fdroby u n\u00e1s sa za\u010d\u00edna v roku 1946, ke\u010f bol v Liberci zalo\u017een\u00fd podnik Chronotechna. O dva roky nesk\u00f4r vznikol n\u00e1rodn\u00fd podnik Chronotechna so s\u00eddlom v \u0160ternberku. Pl\u00e1n na v\u00fdrobu n\u00e1ramkov\u00fdch hodiniek sa zrodil u\u017e v roku 1948, ale jeho realiz\u00e1cia za\u010dala a\u017e v 50. rokoch. V roku 1954 boli v z\u00e1vode v Novom Meste nad Metuj\u00ed vyroben\u00e9 prv\u00e9 prototypy hodiniek, in\u0161pirovan\u00e9 franc\u00fazskym stroj\u010dekom LIP R 25. Tieto hodinky mali 15 rub\u00ednov\u00fdch kame\u0148ov, kotvov\u00fd krok a samokompenza\u010dn\u00fd vl\u00e1sok. S\u00e9riov\u00e1 v\u00fdroba bola zah\u00e1jen\u00e1 v roku 1957. Prv\u00e9 \u010deskoslovensk\u00e9 n\u00e1ramkov\u00e9 hodinky vtedy e\u0161te neniesli ozna\u010denie PRIM. Vo verejnej s\u00fa\u0165a\u017ei vtedy zv\u00ed\u0165azilo ozna\u010denie SPARTAK. Postupne sa v\u0161ak n\u00e1zov PRIM objavil nielen na bud\u00edkoch a n\u00e1stenn\u00fdch hodin\u00e1ch, ale aj na n\u00e1ramkov\u00fdch hodink\u00e1ch. S n\u00e1stupom elektroniz\u00e1cie za\u010dal z\u00e1vod TESLA Ro\u017enov vyv\u00edja\u0165 a vyr\u00e1ba\u0165 quartzov\u00e9 stroj\u010deky pre Chronotechnu.<\/p>\n<\/div><\/div>\n\n

\"\"<\/section>\n\n
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Trad\u00edcia a kvalita<\/h2><\/div>\n\n
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Odborn\u00edci venovali ve\u013ea \u010dasu testovaniu a kontrole, \u010d\u00edm vznikli hodinky, ktor\u00e9 boli presn\u00e9, spo\u013eahliv\u00e9 a odoln\u00e9. Aj dnes v\u0161etky na\u0161e hodinky prech\u00e1dzaj\u00fa d\u00f4kladn\u00fdmi ka\u017edodenn\u00fdmi testami. Najlep\u0161\u00edm potvrden\u00edm ich kvality s\u00fa na\u0161i spokojn\u00ed z\u00e1kazn\u00edci, ktor\u00ed ka\u017ed\u00fd de\u0148 nosia hodinky PRIM. Ich spokojnos\u0165 n\u00e1s motivuje a na\u0161i hodin\u00e1ri neust\u00e1le pracuj\u00fa na zlep\u0161en\u00ed chodu, dizajnu a odolnosti hodiniek.<\/p>\n<\/div><\/div>\n\n

\"\"<\/section>\n\n
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Po roku 1989 a obnova zna\u010dky PRIM<\/h2><\/div>\n\n
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Po roku 1989 bol n\u00e1rodn\u00fd podnik Chronotechna sprivatizovan\u00fd. Po Ne\u017enej revol\u00facii v\u0161ak nastali z\u00e1sadn\u00e9 zmeny, ktor\u00e9 nakoniec sp\u00f4sobili ve\u013ek\u00e9 a dlhotrvaj\u00face nepr\u00edjemnosti ako pre zna\u010dku, tak samotn\u00e9 hodinky a ich v\u00fdrobu. Ve\u013ek\u00fdm probl\u00e9mom bolo zdvojenie zna\u010dky, kedy sa meno PRIM objavovalo v produkcii dvoch u\u017e nez\u00e1visl\u00fdch z\u00e1vodov. V\u00fdroba hodiniek prebiehala ako vo Fr\u00fddku-M\u00edstku, tak v Novom Meste nad Metuj\u00ed. Obe spolo\u010dnosti sa tak podie\u013eali na pokra\u010dovan\u00ed zna\u010dky a pr\u00edbehu \u010desk\u00fdch hodiniek, ka\u017ed\u00e1 v\u0161ak in\u00fdm smerom.\u00a0N\u00e1sledky \u017eiveln\u00fdch rozhodnut\u00ed v tom \u010dase znamenali mnoho rokov nepr\u00edjemn\u00fdch s\u00fadnych sporov a ve\u013ek\u00fd zm\u00e4tok na trhu s hodinkami.<\/p>\n<\/div><\/div>\n\n

<\/div>

Rok jedn\u00e9ho Primu, koniec nejasnost\u00ed<\/h2><\/div>\n\n
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Na jar roku 2025 sa podarilo spoji\u0165 obe spolo\u010dnosti, ktor\u00e9 dr\u017eali pr\u00e1va ku zna\u010dke Prim. Spojen\u00edm firiem MPM Quality a Elton hodin\u00e1\u0159sk\u00e1 sa za\u010dala p\u00edsa\u0165 nov\u00e1 kapitola zjednoten\u00e9ho Primu. Tento krok je \u00faplne z\u00e1sadn\u00fd pre udr\u017eanie hodin\u00e1rskej trad\u00edcie a predov\u0161etk\u00fdm jej rozvoj a rast zna\u010dky Prim.<\/p>\n<\/div><\/div>\n\n

\"\"<\/section>\n\n
<\/div>

Z\u00e1klad \u00faspechu a obnova zna\u010dky PRIM<\/h2><\/div>\n\n
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\u00daspech a obnova zna\u010dky PRIM s\u00fa v\u00fdsledkom dlhoro\u010dnej spolupr\u00e1ce s obchodn\u00edkmi, ktor\u00ed na\u0161ej zna\u010dke veria a akt\u00edvne komunikuj\u00fa so z\u00e1kazn\u00edkmi. V\u010faka nim sme o\u017eivili z\u00e1ujem o kvalitn\u00e9 mechanick\u00e9 hodinky. Rast n\u00e1ro\u010dnosti a odli\u0161nosti z\u00e1kazn\u00edkov n\u00e1s neust\u00e1le podnecuje k v\u00fdvoju a rozvoju.<\/p>\n<\/div><\/div>\n\n

<\/div>

Detail a nekompromisn\u00e1 kvalita v hlavnej \u00falohe<\/h2><\/div>\n\n
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Hodinky PRIM z na\u0161ej produkcie s\u00fa neust\u00e1le testovan\u00e9 a vylep\u0161ovan\u00e9, \u010do n\u00e1m umo\u017e\u0148uje ur\u010dova\u0165 trendy v odbore. Na\u0161ou klientelou s\u00fa v\u00fdznamn\u00e9 osobnosti, \u0161portovci, celebrity, ale predov\u0161etk\u00fdm vy, na\u0161i n\u00e1ro\u010dn\u00ed z\u00e1kazn\u00edci, ktor\u00ed oce\u0148uj\u00fa ka\u017edodenn\u00fa v\u00fddr\u017e a kvalitu hodiniek PRIM. Na\u0161i dizajn\u00e9ri a hodin\u00e1ri pravidelne vytv\u00e1raj\u00fa nov\u00e9 kolekcie a vyu\u017e\u00edvaj\u00fa najnov\u0161ie technol\u00f3gie a materi\u00e1ly. PRIM s\u00fa poctiv\u00e9 hodinky vyroben\u00e9 s l\u00e1skou, trad\u00edciou a sk\u00fasenos\u0165ou. V novom mil\u00e9niu sme hodink\u00e1m PRIM vd\u00fdchli nov\u00fd \u017eivot v modernom kab\u00e1te a obnovili to, \u010do bolo po p\u00e1de socializmu zabudnut\u00e9. Klasick\u00fd a nad\u010dasov\u00fd vzh\u013ead hodiniek PRIM sa stal synonymom pre jednoduch\u00fa eleganciu. Pr\u00ed\u0165a\u017elivos\u0165 \u010desk\u00fdch hodiniek PRIM spo\u010d\u00edva v starostlivo premyslenom dizajne, ktor\u00fd skvele dopln\u00ed ako spolo\u010densk\u00fd, tak le\u017e\u00e9rny outfit. S hodinkami PRIM vyst\u00fapite z davu a budete vlastni\u0165 origin\u00e1lny k\u00fasok.<\/p>\n<\/div><\/div>\n\n

\"\"<\/section>\n\n
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