{"id":46988,"date":"2026-06-11T12:00:06","date_gmt":"2026-06-11T10:00:06","guid":{"rendered":"https:\/\/prim.cz\/aktualita\/tereza-vobornikova-zostaje-ambasadorka-primu\/"},"modified":"2026-06-19T09:31:41","modified_gmt":"2026-06-19T07:31:41","slug":"tereza-vobornikova-sa-stava-ambasadorkou-znacky-prim","status":"publish","type":"aktualita","link":"https:\/\/prim.cz\/sk\/aktualita\/tereza-vobornikova-sa-stava-ambasadorkou-znacky-prim\/","title":{"rendered":"Tereza Voborn\u00edkov\u00e1 sa st\u00e1va ambas\u00e1dorkou zna\u010dky Prim."},"content":{"rendered":"
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Tv\u00e1rou novej ed\u00edcie Spartak 39<\/a> je olympijsk\u00e1 medailistka a dvojn\u00e1sobn\u00e1 biatlonistka roka Tereza Voborn\u00edkov\u00e1.<\/strong><\/em><\/p>\n\n\n\n

Prim m\u00e1 nov\u00fa ambas\u00e1dorku. Stala sa \u0148ou Tereza Voborn\u00edkov\u00e1, bronzov\u00e1 olympijsk\u00e1 medailistka a dvojn\u00e1sobn\u00e1 dr\u017eite\u013eka titulu Biatlonistka roka. Toto spojenie d\u00e1va zmysel. \u010cesk\u00e9 hodinky aj biatlonistka z Podkrkono\u0161ia stoja na rovnak\u00fdch z\u00e1kladoch: na presnosti, trpezlivosti a pr\u00e1ci, ktor\u00e1 je \u010dasto vidite\u013en\u00e1 a\u017e po rokoch. <\/p>\n\n\n

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Cesta z be\u017eeckej dr\u00e1hy na stre\u013enicu<\/strong><\/h2>\n\n\n
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Narodila sa 31. m\u00e1ja 2000 vo Vrchlab\u00ed. K biatlonu sa dostala ok\u013eukou. Za\u010d\u00ednala ako be\u017eky\u0148a na ly\u017eiach a malokalibrov\u00fa pu\u0161ku si na chrb\u00e1t pripevnila a\u017e vo veku \u0161trn\u00e1stich rokov. Jej talent sa prejavil u\u017e skoro. V roku 2022 na juniorsk\u00fdch majstrovstv\u00e1ch sveta v Soldier Hollow (Severn\u00e1 Amerika) z\u00edskala dva tituly majsterky sveta, v \u0161printe aj v st\u00edhacom preteku, a pridala aj bronz z vytrvalostn\u00fdch pretekov. <\/p>\n\n\n\n

V Svetovom poh\u00e1ri debutovala v janu\u00e1ri 2020. Na stupne v\u00ed\u0165azov medzi dospel\u00fdmi si v\u0161ak musela po\u010dka\u0165. Prv\u00e9 ve\u013ek\u00e9 \u00faspechy pri\u0161li v sez\u00f3ne 2024\/2025 na majstrovstv\u00e1ch sveta, kde v zmie\u0161anej \u0161tafete spolu s Jessikou Jislovou, Michalom Kr\u010dm\u00e1\u0159om a V\u00edt\u011bzslavom Hornigom z\u00edskala striebro.

Nasledovali \u00faspechy na svetovom poh\u00e1ri v sez\u00f3ne 2025\/2026 a v\u0161etko vyvrcholilo (zatia\u013e) na XXV. zimn\u00fdch olympijsk\u00fdch hr\u00e1ch v Taliansku. <\/p>\n\n\n\n

Cesta od debutu a\u017e na p\u00f3dium trvala p\u00e4\u0165 rokov. Presne tak\u00fd typ pr\u00edbehu, ktor\u00e9mu v Prime rozumieme. <\/p>\n\n\n\n

Potreboval \u010das.<\/p>\n\n\n

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Autori: Petr Slav\u00edk, Marek Ambro\u017e<\/figcaption><\/figure>\n\n\n
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Bronz, ktor\u00fd ukon\u010dil osemro\u010dn\u00e9 \u010dakanie<\/strong><\/h2>\n\n\n
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Na febru\u00e1rov\u00fdch olympijsk\u00fdch hr\u00e1ch v Anterselve dosiahla svoj doteraz najv\u00e4\u010d\u0161\u00ed \u00faspech. V pretekoch s hromadn\u00fdm \u0161tartom na 12,5 km minula iba jeden z dvadsiatich ter\u010dov a dobehla na tre\u0165om mieste. Tesne pred cie\u013eom ju predbehli len Franc\u00fazky Oc\u00e9ane Michelonov\u00e1 a Julie Simonov\u00e1. V\u010faka nej z\u00edskal \u010desk\u00fd biatlon \u010fal\u0161iu olympijsk\u00fa medailu po \u00f4smich rokoch. \ud83c\udf89<\/strong> <\/p>\n\n\n\n

O nieko\u013eko mesiacov nesk\u00f4r, 1. j\u00fana 2026 prevzala v Prahe u\u017e po druh\u00fdkr\u00e1t vo svojej kari\u00e9re cenu pre biatlonistu roka<\/strong>. Po prv\u00fdkr\u00e1t ju z\u00edskala v roku 2024. \u010eal\u0161\u00ed v\u00fdznamn\u00fd \u00faspech potvrdil, \u017ee jej forma nie je n\u00e1hoda. <\/p>\n\n\n

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Autor: Jaroslav Svoboda<\/figcaption><\/figure>\n<\/div>\n\n
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Nielen \u0161port<\/strong><\/h2>\n\n\n
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Voborn\u00edkov\u00e1 m\u00e1 bakal\u00e1rsky titul z Masarykovej univerzity v Brne, odbor regener\u00e1cia a v\u00fd\u017eiva. Vo svojej z\u00e1vere\u010dnej pr\u00e1ci sa venovala prevencii \u0161portov\u00fdch zranen\u00ed. Vo vo\u013enom \u010dase kor\u010du\u013euje a venuje sa windsurfingu, teda z\u00e1bave na doske s plachtou vo vln\u00e1ch. Jej dlhoro\u010dn\u00fdm partnerom je \u010desk\u00fd biatlonov\u00fd reprezentant Mikul\u00e1\u0161 Karl\u00edk.

Mikul\u00e1\u0161 je \u010dlenom silnej \u010deskej \u0161tafety a jeho najlep\u0161\u00edm individu\u00e1lnym umiestnen\u00edm je 16. miesto v sez\u00f3ne 2025\/2026 v Osle. Do prvej dvadsiatky sa prebojoval celkovo trikr\u00e1t a ver\u00edme, \u017ee aj v tomto pr\u00edpade hr\u00e1 \u010das v jeho prospech a nadch\u00e1dzaj\u00faca sez\u00f3na bude e\u0161te lep\u0161ia. Dr\u017e\u00edme mu palce! <\/p>\n\n\n

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Autor: Jaroslav Svoboda<\/figcaption><\/figure>\n<\/div>\n\n
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Spartak. Pocta za\u010diatkom <\/strong><\/h2>\n\n\n
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V roku 1954 dokon\u010dili v Novom Meste nad Metuj\u00ed prv\u00e9 \u010deskoslovensk\u00e9 s\u00e9riovo vyr\u00e1ban\u00e9 n\u00e1ramkov\u00e9 hodinky. Volali sa Spartak. Vyr\u00e1ba\u0165 tak\u00e9to hodinky dok\u00e1zalo vtedy len osem kraj\u00edn na svete. Trvalo to p\u00e4\u0165 rokov pr\u00e1ce<\/strong>. Zna\u010dka Prim e\u0161te neexistovala. Bola zaregistrovan\u00e1 a\u017e o dva roky nesk\u00f4r a na cifern\u00edkoch sa objavila koncom roka 1957. <\/p>\n\n\n\n

Spartak bol prv\u00fd. A to nielen chronologicky. St\u00e1l na po\u010diatku dom\u00e1cej hodin\u00e1rskej v\u00fdroby a meno mal sk\u00f4r ako samotn\u00e1 zna\u010dka. Z \u00facty k tomuto momentu m\u00e1 na cifern\u00edku dodnes len jeden n\u00e1pis. Spartak. Jedin\u00e9 Primky, ktor\u00e9 to tak maj\u00fa.<\/strong><\/p>\n\n\n\n

Za\u010diatok, ktor\u00fd si vy\u017eiadal \u010das. <\/strong>To Tereza dobre pozn\u00e1. Ako juniorka bola dvojn\u00e1sobnou majsterkou sveta, medzi dospel\u00fdmi v\u0161ak na svoje prv\u00e9 p\u00f3diov\u00e9 umiestnenie vo Svetovom poh\u00e1ri \u010dakala \u0161es\u0165 rokov. Talent sa prejavil skoro, v\u00fdsledky v\u0161ak pri\u0161li nesk\u00f4r. A pr\u00e1ve to v Prime si cen\u00edme. Vytrval\u00fa drinu a vieru, \u017ee zvolen\u00e1 cesta je t\u00e1 spr\u00e1vna. Tereza vydr\u017eala a do\u010dkala sa. <\/p>\n\n\n

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P\u00e4\u0165 farieb, jeden pevn\u00fd z\u00e1klad<\/strong><\/h2>\n\n\n
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Nov\u00e1 ed\u00edcia Spartak 39<\/a><\/span> pos\u00fava najstar\u0161\u00ed model Primu do novej poz\u00edcie. Prin\u00e1\u0161a najhrav\u0161\u00ed pr\u00edstup k farby v ikonick\u00fdch modeloch Primu. P\u00e4\u0165 variantov s gradientov\u00fdm cifern\u00edkom, ktor\u00fd sa men\u00ed v z\u00e1vislosti od uhla dopadu svetla: Mesa\u010dn\u00fd svit, Ticho pred b\u00farkou, Lag\u00fana, Pieso\u010dn\u00fd vietor a Petrolej. \u017diadne z ikonick\u00fdch Primek doteraz nedostali v jednej ed\u00edcii to\u013eko farieb. <\/p>\n\n\n\n

P\u00e4\u0165 odtie\u0148ov. P\u00e4\u0165 n\u00e1lad. Jeden pevn\u00fd z\u00e1klad. Oce\u013eov\u00e9 puzdro s priemerom 39 mm, zaf\u00edrov\u00e9 skl\u00ed\u010dko a ty\u010dkov\u00e9 ru\u010di\u010dky. Vn\u00fatri pracuje automatick\u00fd \u0161vaj\u010diarsky stroj\u010dek. Vodotesnos\u0165 50 m. Otvoren\u00e1 ed\u00edcia. Hodinky, ktor\u00e9 maj\u00fa hist\u00f3riu a z\u00e1rove\u0148 \u017eiaria \u017eivotom. <\/p>\n\n\n\n

Vo\u013eba farby je tu osobn\u00e9 rozhodnutie. Rovnako ako Tereza vytv\u00e1ra svoj v\u00fdkon z desiatok drobn\u00fdch rozhodnut\u00ed na trati aj na stre\u013enici, vyber\u00e1 si majite\u013e Spartaku 39 svoj odtie\u0148 pod\u013ea vlastn\u00e9ho vkusu. <\/p>\n\n\n

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Tv\u00e1r, ktor\u00e1 sed\u00ed<\/strong><\/h2>\n\n\n
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Biatlon je \u0161port presnosti pod tlakom.<\/strong> Na\u0161e hodinky s\u00fa zalo\u017een\u00e9 na tej istej discipl\u00edne, len sa ladia v dielni namiesto na stre\u013enici. Obe maj\u00fa spolo\u010dn\u00fd za\u010diatok, trpezlivos\u0165 a tvrd\u00fa pr\u00e1cu, ktorej v\u00fdsledky nie s\u00fa nikdy vidite\u013en\u00e9 hne\u010f. Roky tvrd\u00e9ho tr\u00e9ningu sa prejavia a\u017e s odstupom \u010dasu. <\/p>\n\n\n\n

Tereza Voborn\u00edkov\u00e1 vo svojom \u0161porte vytrvala a do\u010dkala sa \u00faspechu. Spartak st\u00e1l pri zrode \u010desk\u00e9ho hodin\u00e1rstva a tento fakt nesie vo svojom n\u00e1zve dodnes. Spojenie t\u00fdchto dvoch do jednej ed\u00edcie d\u00e1va zmysel. Obe s\u00fa d\u00f4kazom, \u017ee za\u010diatok a vytrvalos\u0165 sa oplatia. Preto sa Tereza st\u00e1va tv\u00e1rou Spartaku 39.

Bude nosi\u0165 model Spartak 39 v farebnej kombin\u00e1cii Laguna, teda s tyrkysovo-\u010diernym cifern\u00edkom a siv\u00fdm remienkom. D\u00f4le\u017eit\u00fd detail na zadnej strane hodiniek sme pre \u0148u vygrav\u00edrovali, aby ho mala v\u017edy pri sebe a prin\u00e1\u0161al jej \u0161\u0165astie. \u010co tam m\u00e1, je len pre \u0148u. \ud83e\udd2b<\/p>\n\n\n

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\u017dena medzi ve\u013evyslancami<\/strong><\/strong><\/h2>\n\n\n
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Tereza roz\u0161iruje t\u00edm hlavn\u00fdch ambas\u00e1dorov na\u0161ej zna\u010dky, medzi ktor\u00fdch u\u017e dlhodobo patr\u00ed aj jeden z naj\u00faspe\u0161nej\u0161\u00edch \u010desk\u00fdch biatlonistov Michal Kr\u010dm\u00e1\u0159, \u010falej uzn\u00e1van\u00fd cyklista Martin Semer\u00e1d \u010di autentick\u00e1 osobnos\u0165 \u010deskej kult\u00farnej sc\u00e9ny David Kraus. Ve\u013emi n\u00e1s te\u0161\u00ed, \u017ee medzi osobnos\u0165ami, ktor\u00e9 nosia Primky, m\u00f4\u017eeme priv\u00edta\u0165 aj \u017eenu.

Medzi \u010fal\u0161ie v\u00fdznamn\u00e9 osobnosti, ktor\u00e9 reprezentuj\u00fa Prim, patria\u2026 \u00faplne ka\u017ed\u00fd n\u00e1\u0161 z\u00e1kazn\u00edk a majite\u013e produktu Prim.

\u201eVe\u013emi n\u00e1s te\u0161\u00ed, \u017ee tv\u00e1rou nov\u00fdch modelov Spartak sa stala pr\u00e1ve Tereza. Z toho, ako \u00faprimne sa te\u0161\u00ed na spolupr\u00e1cu s na\u0161ou zna\u010dkou, \u010derp\u00e1 energiu cel\u00e1 firma. Tieto partnerstv\u00e1 s\u00fa pre n\u00e1s d\u00f4le\u017eit\u00e9 z dvoch d\u00f4vodov. Ukazuj\u00fa, ak\u00fdch \u013eud\u00ed m\u00e1 Prim vo svojom okol\u00ed. A z\u00e1rove\u0148 d\u00e1vaj\u00fa ka\u017ed\u00e9mu, kto nos\u00ed oble\u010denie zna\u010dky Prim, pocit, \u017ee je s\u00fa\u010das\u0165ou ve\u013ek\u00fdch pr\u00edbehov. A ver\u00edm, \u017ee Tereza k nim e\u0161te p\u00e1r prid\u00e1. Budeme jej spolo\u010dne dr\u017ea\u0165 palce. Tak ako v\u0161etk\u00fdm, ktor\u00ed nie\u010do vedia.\u201c <\/p>\n\n\n\n

\u2014 Barbara Uher Hankov\u00e1, Prim<\/p>\n\n\n

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A \u010do hovor\u00ed Tereza o svojich nov\u00fdch Spartakoch?<\/strong><\/strong><\/strong><\/h2>\n\n\n
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Pripravujeme pre v\u00e1s rozhovor, v ktorom sa to dozviete. Zatia\u013e dr\u017ete Terke palce spolu s nami. Rovnako ako ona dr\u017e\u00ed palce v\u0161etk\u00fdm, ktor\u00ed nie\u010do vedia. <\/p>\n\n\n\n

Primky.
Pre \u013eud\u00ed, ktor\u00ed nie\u010do vedia. <\/p>\n\n\n

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Prim m\u00e1 nov\u00fa ambas\u00e1dorku. Stala sa \u0148ou Tereza Voborn\u00edkov\u00e1, bronzov\u00e1 olympijsk\u00e1 medailistka a dvojn\u00e1sobn\u00e1 dr\u017eite\u013eka titulu Biatlonistka roka. 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