{"id":44104,"date":"2025-12-20T13:54:19","date_gmt":"2025-12-20T12:54:19","guid":{"rendered":"https:\/\/prim.cz\/aktualita\/ako-tika-zjednoteny-prim\/"},"modified":"2026-03-16T11:51:29","modified_gmt":"2026-03-16T10:51:29","slug":"ako-tika-zjednoteny-prim","status":"publish","type":"aktualita","link":"https:\/\/prim.cz\/sk\/aktualita\/ako-tika-zjednoteny-prim\/","title":{"rendered":"E15.cz – Ako tik\u00e1 zjednoten\u00fd PRIM?"},"content":{"rendered":"
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Ke\u010f sa po vojne v Novom Meste nad Metuj\u00ed rozbehla v\u00fdroba prv\u00fdch \u010deskoslovensk\u00fdch hodiniek, stali sa primky symbolom dom\u00e1cej prec\u00edznosti a remesla. Len\u017ee po roku 1989 sa zna\u010dka roz\u0161tiepila a o jej n\u00e1zov sa vy\u0161e dve desa\u0165ro\u010dia sporili dve firmy \u2014 Elton hodin\u00e1\u0159sk\u00e1, ktor\u00e1 zachovala manufakt\u00farnu v\u00fdrobu, a MPM-Quality z Fr\u00fddku-M\u00edstku, ktor\u00e1 vyr\u00e1bala cenovo dostupnej\u0161ie modely s dov\u00e1\u017een\u00fdmi stroj\u010dekmi. Dvoje r\u00f4zne hodinky mali na cifern\u00edku rovnak\u00fd n\u00e1pis a nechceli sa o\u0148 deli\u0165.<\/p>\n\n\n\n

Tento rok sa tento spor kone\u010dne uzavrel. MPM-Quality k\u00fapila od skupiny CSG Elton hodin\u00e1\u0159sk\u00fa a po viac ako dvadsiatich rokoch sa obe firmy spojili pod jedno vedenie do r\u00fak rodiny Hankov\u00fdch. T\u00e1 svoju vlastn\u00fa hodin\u00e1rsku firmu zalo\u017eila vo Fr\u00fddku-M\u00edstku v roku 1993, zatia\u013e \u010do hist\u00f3ria podniku Elton, predt\u00fdm zvan\u00e9ho Chronotechna, sa p\u00ed\u0161e u\u017e od roku 1949.<\/p>\n\n\n\n

Ke\u010f Barbara Hankov\u00e1, nov\u00e1 majite\u013eka spolo\u010dnosti Prim, opisuje prv\u00fd de\u0148 po akviz\u00edcii, pou\u017e\u00edva slov\u00e1 ako \u201e\u0161ok“ a z\u00e1rove\u0148 \u201e\u00fa\u013eava“. \u201eV piatok sa podp\u00edsala zmluva a v pondelok sme u\u017e st\u00e1li pred \u013eu\u010fmi vo v\u00fdrobe. Bolo potrebn\u00e9 vysvetli\u0165, \u017ee Elton sa nezatv\u00e1ra,“ hovor\u00ed.<\/p>\n\n\n\n

Na jar tohto roku tak skon\u010dil jeden z najdlh\u0161ie trvaj\u00facich sporov \u010desk\u00e9ho priemyslu. Po dlh\u00fdch rokoch paralelnej existencie vznikla zjednoten\u00e1 zna\u010dka Prim s jedn\u00fdm logom, jedn\u00fdm veden\u00edm a dvomi v\u00fdrobn\u00fdmi z\u00e1vodmi, ktor\u00e9 po rokoch sporov spolupracuj\u00fa. Vybrali sme sa do oboch z\u00e1vodov vypo\u010du\u0165 si, ako tik\u00e1 zjednoten\u00fd Prim.<\/p>\n\n\n

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Medzi s\u00fastruhmi a dama\u0161kov\u00fa oce\u013eou.<\/strong> V Eltone to vonia kovom, olejom a br\u00fasnou pastou. V diel\u0148ach stoj\u00ed desiatky strojov, z ktor\u00fdch niektor\u00e9 pam\u00e4taj\u00fa e\u0161te doby, ke\u010f sa tu vyr\u00e1bal model Orl\u00edk pre \u010deskoslovensk\u00fa arm\u00e1du. Ich modern\u00e9 verzie \u2014 presn\u00e9 a \u0161pecializovan\u00e9 CNC stroje \u2014 dnes opracov\u00e1vaj\u00fa tit\u00e1n, platinu alebo zirk\u00f3n s mikromilimetrovou presnos\u0165ou. \u201eTu vznikaj\u00fa na\u0161e puzdra z dama\u0161kov\u00fdch kompozitov, ktor\u00e9 kujeme v spolupr\u00e1ci s \u010deskou kov\u00e1\u010d\u0148ou,“ ukazuje jeden z unik\u00e1tnych modelov s modr\u00fdm \u017e\u00edhan\u00edm Renata \u010cerven\u00e1k N\u00fdvltov\u00e1, gener\u00e1lna riadite\u013eka Eltonu, ktor\u00e1 sa po zjednoten\u00ed dohodla na odovzdan\u00ed vedenia firmy, na\u010falej v nej v\u0161ak zost\u00e1va.<\/p>\n\n\n\n

Zachovanie ru\u010dnej v\u00fdroby je od akviz\u00edcie ve\u013ekou t\u00e9mou pre v\u0161etk\u00fdch fan\u00fa\u0161ikov \u010desk\u00fdch hodiniek. \u201eV Novom Meste zost\u00e1va v\u0161etka v\u00fdroba mechanick\u00fdch stroj\u010dekov. Ale to hovor\u00edm teraz, nem\u00f4\u017eem s\u013e\u00fabi\u0165, \u010do sa stane napr\u00edklad za desa\u0165 rokov. A do Fr\u00fddku-M\u00edstku sa presunie komplet\u00e1cia bat\u00e9riov\u00fdch, teda quartzov\u00fdch hodiniek,“ opisuje Hankov\u00e1. Z Eltonu v najbli\u017e\u0161\u00edch rokoch tak na\u010falej bud\u00fa vych\u00e1dza\u0165 limitovan\u00e9 ed\u00edcie ako legend\u00e1rny Prim Orl\u00edk alebo Traktor, ktor\u00fdch ceny siahaj\u00fa a\u017e do stoviek tis\u00edc kor\u00fan.<\/p>\n\n\n\n

Vo Fr\u00fddku tikaj\u00fa \u0161vaj\u010diarske stroj\u010deky.<\/strong> Na druhom konci republiky vo Fr\u00fddku-M\u00edstku m\u00e1 v\u00fdroba \u00faplne in\u00fa v\u00f4\u0148u. Je tu c\u00edti\u0165 novotu a historick\u00e9 stroje tu nen\u00e1jdete. Nejde o manufakt\u00faru, ale o modern\u00fd prevoz, kde sa pou\u017e\u00edvaj\u00fa nakupovan\u00e9 \u0161vaj\u010diarske a japonsk\u00e9 stroj\u010deky. V\u010faka tomu sa cena tu zroden\u00fdch hodiniek pohybuje v r\u00e1de nieko\u013ek\u00fdch tis\u00edc a\u017e desiatok tis\u00edc kor\u00fan.<\/p>\n\n\n

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Vstupujeme do ve\u013ek\u00e9ho IT \u0161t\u00fadia, odkia\u013e grafici posielaj\u00fa d\u00e1ta priamo do v\u00fdroby. \u201eVo Fr\u00fddku m\u00e1me kompletn\u00e9 dizajnov\u00e9 \u0161t\u00fadio. Odtia\u013e vych\u00e1dzaj\u00fa n\u00e1vrhy cifern\u00edkov, vizu\u00e1lov aj dar\u010dekov\u00fdch ed\u00edci\u00ed pre firmy alebo in\u00e9 individualiz\u00e1cie,“ vysvet\u013euje v\u00fdrobn\u00fd riadite\u013e MPM-Quality Ji\u0159\u00ed Vratislav. Tu sa m\u00e1 v bud\u00facnosti kompletova\u0165 v\u00e4\u010d\u0161ina automatick\u00fdch a quartzov\u00fdch modelov, ktor\u00e9 tvoria v\u00fdznamn\u00fa \u010das\u0165 ponuky. Zatia\u013e \u010do v Novom Meste nad Metuj\u00ed vznikaj\u00fa manufakt\u00farne hodinky po stovk\u00e1ch kusov ro\u010dne, fr\u00fddeck\u00fd z\u00e1vod zvl\u00e1dne vyrobi\u0165 a\u017e p\u00e4\u0165tis\u00edc kusov. Po spojen\u00ed v\u0161ak nemaj\u00fa s\u00faperi\u0165, ale dop\u013a\u0148a\u0165 sa a vypom\u00e1ha\u0165 si. Nov\u00ed majitelia navy\u0161e pl\u00e1nuj\u00fa zv\u00fd\u0161i\u0165 v\u00fdrobu mechanick\u00fdch hodiniek v Eltone a\u017e na dvetis\u00edc kusov ro\u010dne.<\/p>\n\n\n\n

Cie\u013eom tie\u017e je, aby si t\u00edmy z Nov\u00e9ho Mesta a Fr\u00fddku prestali hovori\u0165 \u201emy a oni“ a fungovali ako jeden Prim. Pod\u013ea Renaty \u010cerven\u00e1k N\u00fdvltovej bolo spojenie firiem ve\u013emi citlivou t\u00e9mou: \u201e\u013dudia z Eltonu trochu \u010dakali, \u017ee akviz\u00edcia prebehne sk\u00f4r opa\u010dn\u00fdm smerom, tak\u017ee to bol \u0161ok. Ale mysl\u00edm si, \u017ee teraz si u\u017e v\u0161etko sadlo,“ dod\u00e1va. Barbara Hankov\u00e1 sa aj preto te\u0161\u00ed na de\u0148, ke\u010f sa jej u\u017e nikto nebude p\u00fdta\u0165, \u010di je z MPM Quality, alebo z Eltonu: \u201eSn\u00e1\u010f do dvoch rokov \u013eudia pochopia, \u017ee je jednoducho jeden Prim.“<\/p>\n\n\n\n

Na naplnen\u00ed tejto v\u00edzie pracuj\u00fa t\u00edmy z oboch miest, ktor\u00e9 spolu denne komunikuj\u00fa a postupne zjednocuj\u00fa procesy. Pod\u013ea vedenia si obe firmy d\u00e1vaj\u00fa na ka\u017edom kroku z\u00e1le\u017ea\u0165 aj preto, \u017ee mnoh\u00ed fan\u00fa\u0161ikovia zna\u010dky aj be\u017en\u00ed z\u00e1kazn\u00edci vn\u00edmaj\u00fa zl\u00fa\u010denie citlivo. \u201eNaz\u00fdvame sa partnermi a nem\u00f4\u017eeme spolu zaobch\u00e1dza\u0165 dikt\u00e1torsky. Jedna strana sa s druhou sna\u017e\u00ed spolupracova\u0165 a vz\u00e1jomne sa pochopi\u0165,“ vysvet\u013euje Ji\u0159\u00ed Vratislav a Barbara Hankov\u00e1 dod\u00e1va: \u201eTakmer 25 rokov sme neboli pr\u00e1ve najlep\u0161\u00ed kamar\u00e1ti a potrebujeme ten t\u00edm spoji\u0165.“<\/p>\n\n\n

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Efektivita, efektivita, efektivita.<\/strong> V\u00fdrobu v Novom Meste nad Metuj\u00ed vn\u00edma Hankov\u00e1 ako ve\u013emi komplexn\u00fa a z\u00e1rove\u0148 tradi\u010dn\u00fa, s mno\u017estvom nadv\u00e4zuj\u00facich krokov, ktor\u00e9 vy\u017eaduj\u00fa presnos\u0165 aj \u010das.<\/p>\n\n\n\n

Spolo\u010dn\u00fdm menovate\u013eom v\u0161etk\u00fdch pripravovan\u00fdch zmien m\u00e1 preto by\u0165 v\u00e4\u010d\u0161ia plynulos\u0165 a \u00faspornos\u0165 pr\u00e1ce. Do v\u00fdroby u\u017e mieria nov\u00e9 stroje vr\u00e1tane p\u00e4\u0165osov\u00e9ho CNC centra, ktor\u00e9 m\u00e1 ur\u00fdchli\u0165 prototypovanie a zn\u00ed\u017ei\u0165 z\u00e1\u0165a\u017e najvy\u0165a\u017eenej\u0161\u00edch pracov\u00edsk. \u201eNechcem, aby napr\u00edklad hodin\u00e1r tr\u00e1vil pol d\u0148a h\u013eadan\u00edm skrutky,“ hovor\u00ed Barbara Hankov\u00e1. Zmena sa m\u00e1 prejavi\u0165 aj v organiz\u00e1cii pr\u00e1ce \u2014 zamestnanci sa za\u010dn\u00fa za\u00fa\u010da\u0165 naprie\u010d profesiami, aby sa dok\u00e1zali zast\u00fapi\u0165.<\/p>\n\n\n\n

\u010eal\u0161\u00edm krokom m\u00e1 by\u0165 digitaliz\u00e1cia a v\u00fdstavba novej haly. \u201eS\u00fa\u010dasn\u00e9 priestory v Novom Meste s\u00fa v star\u0161ej budove a neumo\u017e\u0148uj\u00fa plynul\u00fd prevoz. Chcela by som postavi\u0165 modern\u00fa halu, ktor\u00e1 prepoj\u00ed v\u0161etky f\u00e1zy v\u00fdroby a vytvor\u00ed \u010dist\u00e9 prostredie zodpovedaj\u00face hodin\u00e1rskej trad\u00edcii,“ pl\u00e1nuje Hankov\u00e1. Cie\u013e si stanovila na p\u00e4\u0165 rokov.<\/p>\n\n\n\n

S moderniz\u00e1ciou prich\u00e1dza aj zjednotenie informa\u010dn\u00fdch syst\u00e9mov. Ru\u010dne p\u00edsan\u00e9 tabu\u013eky a s\u00fa\u010dasn\u00fa podobu \u00fa\u010dtovn\u00edctva nahradia digit\u00e1lne n\u00e1stroje na evidenciu, kalkul\u00e1cie aj pl\u00e1novanie. D\u00e1ta z oboch z\u00e1vodov sa bud\u00fa zdie\u013ea\u0165 v re\u00e1lnom \u010dase, aby bolo mo\u017en\u00e9 sledova\u0165 v\u00fdrobu od prv\u00e9ho n\u00e1vrhu a\u017e po exped\u00edciu. Z\u00e1rove\u0148 sa po\u010d\u00edta s t\u00fdm, \u017ee si oba t\u00edmy bud\u00fa vymie\u0148a\u0165 svoje know-how.<\/p>\n\n\n

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Jeden Prim, jedno logo.<\/strong> Zjednotenie sa t\u00fdka aj vizu\u00e1lu. Po dvoch desa\u0165ro\u010diach dvojitej identity sa zna\u010dka vracia k svojmu p\u00f4vodn\u00e9mu logu \u2014 obl\u00fakov\u00e9mu bochn\u00edkov\u00e9mu n\u00e1pisu Prim. Hodinky s vlastn\u00fdm stroj\u010dekom bud\u00fa navy\u0161e ozna\u010dovan\u00e9 n\u00e1pisom Prim Manufacture, ostatn\u00e9 jednoducho ako Prim. Prv\u00e1 kolekcia s nov\u00fdm logom bola uveden\u00e1 na trh na jese\u0148 tohto roku. V Eltone aj vo Fr\u00fddku to znamen\u00e1 nov\u00e9 formy, lisova\u010dky a obaly.<\/p>\n\n\n\n

Prim chce na\u010falej zosta\u0165 tradi\u010dnou tuzemskou zna\u010dkou s hist\u00f3riou, ale z\u00e1rove\u0148 sa pl\u00e1nuje pribl\u00ed\u017ei\u0165 mlad\u0161\u00edm z\u00e1kazn\u00edkom. \u201eNa nostalgii to za \u010fal\u0161\u00edch dvadsa\u0165 rokov neuhr\u00e1me,“ hovor\u00ed Hankov\u00e1, ktor\u00e1 sa hodl\u00e1 zamera\u0165 na nov\u00e9 farby, ed\u00edcie aj spolupr\u00e1ce s mlad\u00fdmi tvorcami. Firma u\u017e tvor\u00ed nov\u00e9 webov\u00e9 str\u00e1nky a posil\u0148uje online predaj: \u201eVo svete sa aj hodinky za 100 tis\u00edc pred\u00e1vaj\u00fa na jeden klik. A my mus\u00edme by\u0165 pripraven\u00ed,“ dod\u00e1va. S\u00fa\u010das\u0165ou pl\u00e1nu je aj expanzia do zahrani\u010dia \u2014 najprv na eur\u00f3pske trhy, napr\u00edklad do Po\u013eska a Nemecka, a nesk\u00f4r aj do USA, kde chce zna\u010dka oslovi\u0165 komunitu \u010cechoslov\u00e1kov.<\/p>\n\n\n\n

Elton mal vlani tr\u017eby okolo 100 mili\u00f3nov kor\u00fan, fr\u00fddeck\u00e1 spolo\u010dnos\u0165 zhruba 70 mili\u00f3nov. Amb\u00edciou vedenia je spolo\u010dn\u00fd ro\u010dn\u00fd obrat 150 mili\u00f3nov. \u201eViem, \u017ee po k\u00fape firmy nevznikne jedna plus jedna a nebud\u00fa z toho dva. To sa n\u00e1m so v\u0161etk\u00fdmi zmenami tento rok nepodar\u00ed,“ vysvet\u013euje triezvy odhad Hankov\u00e1, pod\u013ea ktorej je cestou k vysn\u00edvanej tr\u017ebe pr\u00e1ve zv\u00fd\u0161enie produkcie hodiniek s ru\u010dne vyr\u00e1ban\u00fdm stroj\u010dekom: \u201ePreto mus\u00edme jednoducho modernizova\u0165.“<\/p>\n\n\n\n

Cel\u00e1 skupina Prim m\u00e1 v s\u00fa\u010dte vy\u0161e sto \u013eud\u00ed, mnoh\u00ed z t\u00fdch fr\u00fddecko-m\u00edsteck\u00fdch poznaj\u00fa svoju \u0161\u00e9fku od detstva. \u201eVo Fr\u00fddku s\u00fa \u013eudia, ktor\u00ed ma vozili v ko\u010d\u00edku a teraz so mnou pracuj\u00fa,“ opisuje Hankov\u00e1. Rodinn\u00fa atmosf\u00e9ru pova\u017euje za jednu z najv\u00e4\u010d\u0161\u00edch prednost\u00ed zna\u010dky a hodl\u00e1 ju zachova\u0165 aj po zjednoten\u00ed oboch z\u00e1vodov: \u201eVer\u00edm, \u017ee aj zamestnanci v Novom Meste pochopia, \u017ee zna\u010dku Prim naozaj chceme zachova\u0165 a rozv\u00edja\u0165.“<\/p>\n\n\n

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Zdroj: E15.cz – https:\/\/www.e15.cz\/byznys\/konecne-sjednoceni-casu-zatim-jen-pro-fandy-hodinek-prim-frydek-mistek-a-nove-mesto-uz-tikaji-jednotne-1429161<\/span><\/a><\/em> – 20.12.2025<\/em><\/p>\n\n\n

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