{"id":29307,"date":"2025-03-06T19:22:09","date_gmt":"2025-03-06T18:22:09","guid":{"rendered":"https:\/\/new.prim-hodinky.cz\/certifikaty-a-loga-nove\/"},"modified":"2026-07-16T10:56:41","modified_gmt":"2026-07-16T08:56:41","slug":"filary-marki","status":"publish","type":"page","link":"https:\/\/prim.cz\/pl\/filary-marki\/","title":{"rendered":"Filary marki"},"content":{"rendered":"
\"\"

Filary marki<\/h1><\/div>
<\/i><\/div><\/section>\n\n
Dla ludzi, kt\u00f3rzy co\u015b potrafi\u0105<\/h5>

Has\u0142o marki<\/p>\n

Prim jest naszym narodowym skarbem. Dla Primu skarbem s\u0105 jego pracownicy, klienci i wieloletnia tradycja produkcji oraz sprzeda\u017cy zegark\u00f3w. Dlatego naszym g\u0142\u00f3wnym has\u0142em marki sta\u0142o si\u0119 zdanie \u201ePrim \u2013 dla ludzi, kt\u00f3rzy co\u015b potrafi\u0105.<\/b>\u201d Chcemy w ten spos\u00f3b pokaza\u0107, jak bardzo cenimy ludzi \u2013 naszych ludzi. Znamy si\u0119 na zegarkach i cenimy wszystkich, kt\u00f3rzy r\u00f3wnie\u017c co\u015b potrafi\u0105.<\/p>\n

Lubimy ci\u0119\u017cko pracowa\u0107, aby nasi klienci mogli nosi\u0107 na nadgarstku kawa\u0142ek naszej pracy i dziedzictwa czeskiej marki.<\/p>\n<\/div><\/div>\"\"<\/div>\n\n

\u201eMark\u0119 Prim b\u0119dziemy dalej budowa\u0107 jako symbol rzetelnej i wysokiej jako\u015bci produkcji zegark\u00f3w. Chcemy, aby ka\u017cdy m\u00f3g\u0142 nie tylko poczu\u0107 jako\u015b\u0107 Prima na swojej r\u0119ce, ale przede wszystkim, by sprawia\u0142o mu to rado\u015b\u0107.\u201d<\/p>\n

Barbara Uher Hankov\u00e1, dyrektor zarz\u0105dzaj\u0105ca, Prim<\/p>\n<\/div><\/div>\"\"<\/div>\n\n

Logo Prim<\/h5>

Symbol marki<\/p>\n

Prim mia\u0142 w swojej historii naprawd\u0119 wiele logotyp\u00f3w, dzi\u0119ki<\/div>\n
kt\u00f3rym by\u0142 \u0142atwo rozpoznawalny. Dla wielu jednak mo\u017ce i trudno czytelny \u2013 w\u0142a\u015bnie z powodu mnogo\u015bci logotyp\u00f3w. Wszystkie<\/div>\n
logotypy po\u0142\u0105czyli\u015bmy w jedno \u2013 to, z kt\u00f3rym Prim<\/div>\n
powsta\u0142 w latach 60. ubieg\u0142ego wieku.<\/div>\n<\/p>\n

Po\u015bwi\u0119cili\u015bmy mu wiele uwagi i delikatnie go unowocze\u015bnili\u015bmy, aby sprawdza\u0142o si\u0119 tak\u017ce dzisiaj, a jednocze\u015bnie szanowa\u0142o dziedzictwo marki.<\/p>\n

<\/p>\n<\/div><\/div>\"\"<\/div>\n\n

W chwili, gdy stan\u0119li\u015bmy przed decyzj\u0105, jak ujednolici\u0107 Prim, musieli\u015bmy wybra\u0107, jakie logo b\u0119dzie nosi\u0107 marka. Prim ma wiele warto\u015bci, z kt\u00f3rych jest dumny. Jedn\u0105 z najistotniejszych jest przy zegarkach produkcja r\u0119czna \u2013 a produkcja r\u0119czna to ludzie. Dlatego chcemy ich mie\u0107 w centrum naszej uwagi. Czy chodzi o klient\u00f3w, pracownik\u00f3w, czy o wszystkich innych\u2026 ka\u017cdy co\u015b potrafi. Zar\u00f3wno ci \u201enasi\u201d, kt\u00f3rzy zegarki wytwarzaj\u0105, jak i ci, dla kt\u00f3rych je tworzymy.<\/p>\n

Dlatego wr\u00f3cili\u015bmy do zupe\u0142nie pierwotnego, tzw. \u0142ukowego logo \u2013 przesz\u0142o jedynie lekk\u0105 korekt\u0119, odm\u0142odzenie, i dostosowali\u015bmy je do wsp\u00f3\u0142czesnych technologii. To logo jest unikatowe i autentyczne, nale\u017cy do Prima.<\/p>\n<\/div><\/div>\"\"<\/div>\n\n

<\/div>\n\n

Skarb naszego zegarmistrzostwa<\/h2><\/div>\n\n
<\/div>\n\n

Prim Manufactured<\/h3><\/div>\n\n
<\/div>\n\n
Szczytem mistrzostwa naszych zegarmistrz\u00f3w s\u0105 zegarki z w\u0142asnym \u2013 in-house \u2013 kalibrem (mechanizmem).<\/div>\n
Te zegarki b\u0119d\u0105 dumnie nosi\u0107 oznaczenie Prim Manufactured.<\/div>\n<\/div><\/div>\n\n
<\/div>\n\n\n
\n
\n\"PRIM\n<\/div>\n
\n\"PRIM\n<\/div>\n<\/div>\n\n\n
<\/div>\n\n

Stopniowa zmiana<\/h2><\/div>\n\n
<\/div>\n\n

Z czym mo\u017cecie si\u0119 spotka\u0107<\/h3><\/div>\n\n
<\/div>\n\n
Prim to wielka marka z wielk\u0105 histori\u0105. Przez dziesi\u0119ciolecia nagromadzi\u0142y si\u0119 tak\u017ce logotypy, kt\u00f3rych u\u017cywa\u0142a. Dlatego nawet dzi\u015b, po ujednoliceniu marki, cz\u0119sto mo\u017cecie spotka\u0107 si\u0119 z innymi logotypami ni\u017c aktualne. Przez pewien czas b\u0119dzie trwa\u0107 wyprzeda\u017c zapas\u00f3w magazynowych, mo\u017cecie wi\u0119c upolowa\u0107 egzemplarze, kt\u00f3re stan\u0105 si\u0119 prawdziw\u0105 histori\u0105. Jednocze\u015bnie wszystkie nowe modele b\u0119d\u0105 ju\u017c dumnie nosi\u0107 nowe logo.<\/div>\n

<\/p>\n

Zegarki mog\u0105 by\u0107 tak\u017ce opatrzone symbolem \u0142uk\u00f3w z Nov\u00e9ho M\u011bsta, kt\u00f3ry zamierzamy zachowa\u0107.<\/p>\n<\/div><\/div>\n\n

<\/div>\n\n\n
\n
\n\"PRIM\n<\/div>\n
\n\"PRIM\n<\/div>\n
\n\"PRIM\n<\/div>\n
\n\"Manufacture\n<\/div>\n
\n\"PRIM\n<\/div>\n<\/div>\n\n\n
<\/div>\n\n

Podsumowanie<\/h2><\/div>\n\n
<\/div>\n\n

Jak wygl\u0105da Prim?<\/h3><\/div>\n\n
<\/div>\n\n
U\u017cywamy jednego logo, zegarki z naszymi w\u0142asnymi kalibrami (mechanizmami) nosz\u0105 oznaczenie Prim Manufactured, a na komponentach mo\u017ce pojawi\u0107 si\u0119 symbolika \u0142uk\u00f3w z Nov\u00e9ho M\u011bsta.<\/div>\n<\/div><\/div>\n\n
<\/div>\n\n\n
\n
\n\"PRIM\n<\/div>\n
\n\"PRIM\n<\/div>\n<\/div>\n\n\n
<\/div>\n\n

Dla tych, kt\u00f3rzy co\u015b potrafi\u0105.<\/strong><\/h2><\/div>\n\n
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