{"id":29913,"date":"2025-03-06T19:22:09","date_gmt":"2025-03-06T18:22:09","guid":{"rendered":"https:\/\/new.prim-hodinky.cz\/certifikaty-a-loga-nove\/"},"modified":"2026-07-16T10:59:03","modified_gmt":"2026-07-16T08:59:03","slug":"brand-pillars","status":"publish","type":"page","link":"https:\/\/prim.cz\/en\/brand-pillars\/","title":{"rendered":"Brand Pillars"},"content":{"rendered":"
\"\"

Brand Pillars<\/h1><\/div>
<\/i><\/div><\/section>\n\n
For people who are good at what they do<\/h5>

Brand motto<\/p>\n

Prim is our national treasure. For Prim, the treasure is its employees, its customers and its long tradition of making and selling watches. That is why our main brand motto became the sentence \u201cPrim \u2013 for people who are good at what they do.<\/b>\u201d We want to show how much we value people \u2013 our people. We know watches, and we respect everyone who is also good at something.<\/p>\n

We love working hard so that our customers can wear a piece of our work and of the Czech brand\u2019s legacy on their wrist.<\/p>\n<\/div><\/div>\"\"<\/div>\n\n

\u201cWe will continue to build the Prim brand as a symbol of honest, high-quality watchmaking. We want everyone not only to be able to feel the quality of a Prim on their wrist, but above all to take joy in it.\u201d<\/p>\n

Barbara Uher Hankov\u00e1, Managing Director, Prim<\/p>\n<\/div><\/div>\"\"<\/div>\n\n

Prim Logo<\/h5>

Brand symbol<\/p>\n

Throughout its history, Prim has had a great many logos, thanks to<\/div>\n
which it was easily recognisable. For many, though, perhaps also hard to read \u2013 precisely because of the multitude of logos. We have<\/div>\n
unified all the logos into one \u2013 the one with which Prim<\/div>\n
was born in the 1960s.<\/div>\n<\/p>\n

We gave it great care and gently modernised it so that it works today while honouring the brand\u2019s legacy.<\/p>\n

<\/p>\n<\/div><\/div>\"\"<\/div>\n\n

The moment we faced the decision of how to unify Prim, we had to choose which logo the brand would carry. Prim has many values it is proud of. With watches, one of the most essential is handcrafting \u2013 and handcrafting means people. That is why we want them at the centre of our attention. Whether it is customers, employees or everyone else\u2026 everyone is good at something. Both \u201cour\u201d people who make the watches and those we make the watches for.<\/p>\n

And so we returned to the very original, so-called arched logo; it has only undergone a light refresh, a rejuvenation, and we adapted it for today\u2019s technologies. The logo is unique and authentic \u2013 it belongs to Prim.<\/p>\n<\/div><\/div>\"\"<\/div>\n\n

<\/div>\n\n

The treasure of our watchmaking<\/h2><\/div>\n\n
<\/div>\n\n

Prim Manufactured<\/h3><\/div>\n\n
<\/div>\n\n
The pinnacle of our watchmakers\u2019 mastery are watches with their own \u2013 in-house \u2013 calibre (movement).<\/div>\n
These watches will proudly bear the Prim Manufactured designation.<\/div>\n<\/div><\/div>\n\n
<\/div>\n\n\n
\n
\n\"PRIM\n<\/div>\n
\n\"PRIM\n<\/div>\n<\/div>\n\n\n
<\/div>\n\n

A gradual change<\/h2><\/div>\n\n
<\/div>\n\n

What you may come across<\/h3><\/div>\n\n
<\/div>\n\n
Prim is a big brand with a big history. Over the decades, the logos it used have accumulated too. So even today, after the unification of the brand, you may often come across logos other than the current one. Remaining stock will be sold off for some time, so you can still catch pieces that will become true history. At the same time, all new models will already proudly bear the new logo.<\/div>\n

<\/p>\n

Watches may also carry the symbol of the Nov\u00e9 M\u011bsto arches, which we intend to keep.<\/p>\n<\/div><\/div>\n\n

<\/div>\n\n\n
\n
\n\"PRIM\n<\/div>\n
\n\"PRIM\n<\/div>\n
\n\"PRIM\n<\/div>\n
\n\"Manufacture\n<\/div>\n
\n\"PRIM\n<\/div>\n<\/div>\n\n\n
<\/div>\n\n

Summary<\/h2><\/div>\n\n
<\/div>\n\n

What does Prim look like?<\/h3><\/div>\n\n
<\/div>\n\n
We use one logo, watches with our own calibres (movements) bear the Prim Manufactured designation, and components may feature the symbolism of the Nov\u00e9 M\u011bsto arches.<\/div>\n<\/div><\/div>\n\n
<\/div>\n\n\n
\n
\n\"PRIM\n<\/div>\n
\n\"PRIM\n<\/div>\n<\/div>\n\n\n
<\/div>\n\n

For those who are good at what they do.<\/strong><\/h2><\/div>\n\n
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