{"id":29188,"date":"2025-03-06T19:07:34","date_gmt":"2025-03-06T18:07:34","guid":{"rendered":"https:\/\/new.prim-hodinky.cz\/prim-dnes-nove\/"},"modified":"2026-03-24T11:35:43","modified_gmt":"2026-03-24T10:35:43","slug":"prim-today","status":"publish","type":"page","link":"https:\/\/prim.cz\/en\/prim-today\/","title":{"rendered":"PRIM today"},"content":{"rendered":"<section id=\"b-fnelzb_m7xnc65l\" class=\"brxe-div\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/prim.cz\/wp-content\/uploads\/2025\/02\/PRIM-DNES-Hero-03.webp\" class=\"brxe-image css-filter size-full\" alt=\"\" id=\"b-kfobix_m7xnc65l\" srcset=\"https:\/\/prim.cz\/wp-content\/uploads\/2025\/02\/PRIM-DNES-Hero-03.webp 1920w, https:\/\/prim.cz\/wp-content\/uploads\/2025\/02\/PRIM-DNES-Hero-03-300x169.webp 300w, https:\/\/prim.cz\/wp-content\/uploads\/2025\/02\/PRIM-DNES-Hero-03-1024x576.webp 1024w, https:\/\/prim.cz\/wp-content\/uploads\/2025\/02\/PRIM-DNES-Hero-03-768x432.webp 768w, https:\/\/prim.cz\/wp-content\/uploads\/2025\/02\/PRIM-DNES-Hero-03-1536x864.webp 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><div id=\"b-sugqub_m7xnc65l\" class=\"brxe-div mobile-view-section-width\"><h1 id=\"b-pgaefz_m7xnc65l\" class=\"brxe-heading h1 hero-sekce-heading-stylizace\">PRIM today<\/h1><\/div><div id=\"b-eixhqp_m7xnc65l\" class=\"brxe-div arrow-down hero-sekce-heading-stylizace\"><i id=\"b-wfisjw_m7xnc65l\" class=\"ion-md-arrow-round-down brxe-icon\"><\/i><\/div><\/section>\n\n<div id=\"b-ickeyb_mkxqadtl\" class=\"brxe-div\"><div id=\"b-xsggmw_mkxqadtl\" class=\"brxe-div\"><\/div><h2 id=\"b-uzjhjf_mkxqadtl\" class=\"brxe-heading h2\">A word from the owners&#8217; family<\/h2><\/div>\n\n<div id=\"b-tyagzm_mkxqattj\" class=\"brxe-div\"><\/div>\n\n<div id=\"b-ekmfdl_mkxqam7z\" class=\"brxe-div\"><div id=\"b-dlqqzs_mkxqam7z\" class=\"brxe-text text\"><p>Welcome to the world of PRIM. With pride and great joy, this world is now united as one. In 2025, the two companies that held the rights to the PRIM brand finally merged, and the entire team can now fully focus on developing the brand and Czech watchmaking tradition. Our goal is clear \u2013 to produce the best Czech watches and to carry on the legacy of our predecessors. We want PRIM to be a brand that Czech people are proud of and that is respected worldwide. Thank you for your trust and support. The Pleva family<\/p>\n<\/div><\/div>\n\n<div id=\"b-ickeyb_m7xne7p3\" class=\"brxe-div\"><div id=\"b-xsggmw_m7xne7p3\" class=\"brxe-div\"><\/div><h2 id=\"b-uzjhjf_m7xne7p3\" class=\"brxe-heading h2\">30 years of a family business<\/h2><\/div>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Vyroci firmy MPM 30let\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pkLoNbtVcsE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<div id=\"b-ickeyb_m85wq11z\" class=\"brxe-div\"><div id=\"b-xsggmw_m85wq11z\" class=\"brxe-div\"><\/div><h2 id=\"b-uzjhjf_m85wq11z\" class=\"brxe-heading h2\">Czech Made<\/h2><\/div>\n\n<div id=\"b-tyagzm_m7xnflkq\" class=\"brxe-div\"><\/div>\n\n<div id=\"b-ekmfdl_m7xng4zs\" class=\"brxe-div\"><div id=\"b-dlqqzs_m7xng4zs\" class=\"brxe-text text\"><p>We leverage the backing of a strong company with 25 years of experience in the watchmaking industry. We are the only holders of the CZECH MADE certificate in the watch segment and we certify new PRIM watches every year. Czech origin, tradition and quality are the pillars on which the PRIM brand stands.<\/p>\n<\/div><\/div>\n\n<div id=\"b-ickeyb_mkxq902y\" class=\"brxe-div\"><div id=\"b-xsggmw_mkxq902y\" class=\"brxe-div\"><\/div><h2 id=\"b-uzjhjf_mkxq902y\" class=\"brxe-heading h2\">Technology and assembly<\/h2><\/div>\n\n<div id=\"b-tyagzm_mkxq9eqq\" class=\"brxe-div\"><\/div>\n\n<div id=\"b-ekmfdl_mkxq971z\" class=\"brxe-div\"><div id=\"b-dlqqzs_mkxq971z\" class=\"brxe-text text\"><p>Our company draws on a long tradition dating back to 1949, when the foundations of the PRIM brand were laid. Thanks to our excellent employees and watchmakers, we are able not only to assemble watches, but also to design and develop our own movements, dials, cases and other components. We are constantly investing in new technologies and equipment to ensure the highest quality of our products.<\/p>\n<\/div><\/div>\n\n<section id=\"b-jnfdts_m7xnnjyp\" class=\"brxe-div\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/prim.cz\/wp-content\/uploads\/2026\/01\/prim-IMG_0249-Edit-scaled.webp\" class=\"brxe-image css-filter size-full\" alt=\"\" id=\"b-cluygv_m7xnnjyp\" srcset=\"https:\/\/prim.cz\/wp-content\/uploads\/2026\/01\/prim-IMG_0249-Edit-scaled.webp 2560w, https:\/\/prim.cz\/wp-content\/uploads\/2026\/01\/prim-IMG_0249-Edit-300x200.webp 300w, https:\/\/prim.cz\/wp-content\/uploads\/2026\/01\/prim-IMG_0249-Edit-1024x683.webp 1024w, https:\/\/prim.cz\/wp-content\/uploads\/2026\/01\/prim-IMG_0249-Edit-768x512.webp 768w, https:\/\/prim.cz\/wp-content\/uploads\/2026\/01\/prim-IMG_0249-Edit-1536x1024.webp 1536w, https:\/\/prim.cz\/wp-content\/uploads\/2026\/01\/prim-IMG_0249-Edit-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/section>\n\n<div id=\"b-qdovdx_mkxq75kf\" class=\"brxe-div\"><\/div>\n\n<div id=\"b-ekmfdl_mkxq3qes\" class=\"brxe-div\"><div id=\"b-dlqqzs_mkxq3qes\" class=\"brxe-text text\"><p>The new calibre, on which we are intensively working in our own development and design department, will be gradually and very thoroughly tested and subjected to demanding trials. Once we have 100% verified that it meets our strict quality standards, we will proudly present it to the world. This is our commitment to excellence and to the legacy of Czech watchmaking.<\/p>\n<\/div><\/div>\n\n<div id=\"b-glotuz_mkxq83c7\" class=\"brxe-div\"><div id=\"b-nalbps_mkxq83c7\" class=\"brxe-div\"><\/div><a id=\"b-xzpkec_mkxq83c7\" class=\"brxe-button bricks-button xl bricks-background-primary\" href=\"\/certifikaty\/\"><span data-gbrx-id=\"gb-xzpkec\" data-gbrx-subfield=\"text\" >View the logos and certificates that PRIM holds<\/span><\/a><\/div>\n\n<div id=\"b-tyagzm_m7xnx0ze\" class=\"brxe-div\"><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/gutenbricks-dynamic-template-default.php","meta":{"_acf_changed":false,"_link_to_original":"","footnotes":""},"class_list":["post-29188","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PRIM today - PRIM.cz - origin\u00e1ln\u00ed \u010desk\u00e9 p\u00e1nsk\u00e9, d\u00e1msk\u00e9, d\u011btsk\u00e9 hodinky a hodiny<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prim.cz\/en\/prim-today\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PRIM today - PRIM.cz - origin\u00e1ln\u00ed \u010desk\u00e9 p\u00e1nsk\u00e9, d\u00e1msk\u00e9, d\u011btsk\u00e9 hodinky a hodiny\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prim.cz\/en\/prim-today\/\" \/>\n<meta property=\"og:site_name\" content=\"PRIM.cz - origin\u00e1ln\u00ed \u010desk\u00e9 p\u00e1nsk\u00e9, d\u00e1msk\u00e9, d\u011btsk\u00e9 hodinky a hodiny\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T10:35:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prim.cz\/wp-content\/uploads\/2025\/02\/PRIM-DNES-Hero-03.webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/prim.cz\/en\/prim-today\/\",\"url\":\"https:\/\/prim.cz\/en\/prim-today\/\",\"name\":\"PRIM today - PRIM.cz - origin\u00e1ln\u00ed \u010desk\u00e9 p\u00e1nsk\u00e9, d\u00e1msk\u00e9, d\u011btsk\u00e9 hodinky a hodiny\",\"isPartOf\":{\"@id\":\"https:\/\/prim.cz\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/prim.cz\/en\/prim-today\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/prim.cz\/en\/prim-today\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/prim.cz\/wp-content\/uploads\/2025\/02\/PRIM-DNES-Hero-03.webp\",\"datePublished\":\"2025-03-06T18:07:34+00:00\",\"dateModified\":\"2026-03-24T10:35:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/prim.cz\/en\/prim-today\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/prim.cz\/en\/prim-today\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/prim.cz\/en\/prim-today\/#primaryimage\",\"url\":\"https:\/\/prim.cz\/wp-content\/uploads\/2025\/02\/PRIM-DNES-Hero-03.webp\",\"contentUrl\":\"https:\/\/prim.cz\/wp-content\/uploads\/2025\/02\/PRIM-DNES-Hero-03.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/prim.cz\/en\/prim-today\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/prim.cz\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PRIM today\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/prim.cz\/en\/#website\",\"url\":\"https:\/\/prim.cz\/en\/\",\"name\":\"PRIM - origin\u00e1ln\u00ed \u010desk\u00e9 p\u00e1nsk\u00e9, d\u00e1msk\u00e9, d\u011btsk\u00e9 hodinky a hodiny\",\"description\":\"Nakupujte p\u0159\u00edmo u v\u00fdrobce! 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