{"id":46823,"date":"2026-06-11T12:00:06","date_gmt":"2026-06-11T10:00:06","guid":{"rendered":"https:\/\/prim.cz\/?post_type=aktualita&p=46823"},"modified":"2026-06-11T11:55:47","modified_gmt":"2026-06-11T09:55:47","slug":"tereza-vobornikova-se-stava-ambasadorkou-primu","status":"publish","type":"aktualita","link":"https:\/\/prim.cz\/en\/aktualita\/tereza-vobornikova-se-stava-ambasadorkou-primu\/","title":{"rendered":"Tereza Voborn\u00edkov\u00e1 se st\u00e1v\u00e1 ambasadorkou Primu"},"content":{"rendered":"
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Tv\u00e1\u0159\u00ed nov\u00e9 edice Spartak 39<\/a> je olympijsk\u00e1 medailistka a dvojn\u00e1sobn\u00e1 Biatlonistka roku Tereza Voborn\u00edkov\u00e1.<\/strong><\/em><\/p>\n\n\n\n

Prim m\u00e1 novou ambasadorku. Stala se j\u00ed Tereza Voborn\u00edkov\u00e1, bronzov\u00e1 olympijsk\u00e1 medailistka a dvojn\u00e1sobn\u00e1 dr\u017eitelka titulu Biatlonista roku. Spojen\u00ed d\u00e1v\u00e1 smysl. \u010cesk\u00e9 hodinky i biatlonistka z Podkrkono\u0161\u00ed stoj\u00ed na stejn\u00fdch z\u00e1kladech: na p\u0159esnosti, trp\u011blivosti a pr\u00e1ci, kter\u00e1 je \u010dasto vid\u011bt a\u017e po letech.<\/p>\n\n\n

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Cesta z b\u011b\u017eek na st\u0159elnici<\/strong><\/h2>\n\n\n
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Narodila se 31. kv\u011btna 2000 ve Vrchlab\u00ed. K biatlonu se dostala oklikou. Za\u010d\u00ednala jako b\u011b\u017ekyn\u011b na ly\u017e\u00edch a malor\u00e1\u017eku si na z\u00e1da p\u0159idala a\u017e ve \u010dtrn\u00e1cti letech. Talent se uk\u00e1zal brzy. V roce 2022 na juniorsk\u00e9m mistrovstv\u00ed sv\u011bta v Soldier Hollow (Severn\u00ed Amerika) z\u00edskala dva tituly mistryn\u011b sv\u011bta, ve sprintu i ve st\u00edhac\u00edm z\u00e1vod\u011b, a p\u0159idala i bronz z vytrvalostn\u00edho kl\u00e1n\u00ed.<\/p>\n\n\n\n

Ve Sv\u011btov\u00e9m poh\u00e1ru debutovala v lednu 2020. Na stupn\u011b v\u00edt\u011bz\u016f mezi dosp\u011bl\u00fdmi si ale po\u010dkala. Prvn\u00ed velk\u00e9 \u00fasp\u011bchy p\u0159i\u0161ly v sezon\u011b 2024\/2025 na Mistrovstv\u00ed sv\u011bta, kdy ve sm\u00ed\u0161en\u00e9 \u0161tafet\u011b spolu s Jessikou Jislovou, Michalem Kr\u010dm\u00e1\u0159em a V\u00edt\u011bzslavem Hornigem z\u00edskala st\u0159\u00edbro.

N\u00e1sledovaly \u00fasp\u011bchy ve sv\u011btov\u00e9m poh\u00e1ru v sez\u00f3n\u011b 2025\/2026 a v\u0161e vyvrcholilo (zat\u00edm) na XXV. zimn\u00ed olympi\u00e1d\u011b v It\u00e1lii. <\/p>\n\n\n\n

Cesta od debutu k p\u00f3diu trvala p\u011bt let. P\u0159esn\u011b ten typ p\u0159\u00edb\u011bhu, kter\u00e9mu v Primu rozum\u00edme.<\/p>\n\n\n\n

Pot\u0159eboval \u010das.<\/p>\n\n\n

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Auto\u0159i: Petr Slav\u00edk, Marek Ambro\u017e<\/figcaption><\/figure>\n\n\n
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Bronz, kter\u00fd ukon\u010dil osmilet\u00e9 \u010dek\u00e1n\u00ed<\/strong><\/h2>\n\n\n
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Na \u00fanorov\u00e9 olympi\u00e1d\u011b v Anterselv\u011b p\u0159i\u0161el jej\u00ed dosud nejv\u011bt\u0161\u00ed \u00fasp\u011bch. V z\u00e1vod\u011b s hromadn\u00fdm startem na 12,5 km minula jedin\u00fd z devaten\u00e1cti ter\u010d\u016f a dojela t\u0159et\u00ed. T\u011bsn\u011b p\u0159ed c\u00edlem ji p\u0159edstihly jen Francouzky Oc\u00e9ane Michelonov\u00e1 a Julie Simonov\u00e1. \u010cesk\u00fd biatlon d\u00edky n\u00ed z\u00edskal dal\u0161\u00ed olympijskou medaili po osmi letech. \ud83c\udf89<\/strong><\/p>\n\n\n\n

O n\u011bkolik m\u011bs\u00edc\u016f pozd\u011bji, 1. \u010dervna 2026, p\u0159evzala v Praze podruh\u00e9 v kari\u00e9\u0159e cenu pro Biatlonistu roku<\/strong>. Poprv\u00e9 ji z\u00edskala v roce 2024. Dal\u0161\u00ed v\u00fdznamn\u00fd \u00fasp\u011bch potvrdil, \u017ee jej\u00ed forma nen\u00ed n\u00e1hoda.<\/p>\n\n\n

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Autor: Jaroslav Svoboda<\/figcaption><\/figure>\n<\/div>\n\n
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Nejen sport<\/strong><\/h2>\n\n\n
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Voborn\u00edkov\u00e1 m\u00e1 bakal\u00e1\u0159sk\u00fd titul z Masarykovy univerzity v Brn\u011b, obor regenerace a v\u00fd\u017eiva. V z\u00e1v\u011bre\u010dn\u00e9 pr\u00e1ci se v\u011bnovala prevenci zran\u011bn\u00ed ve sportu. Ve voln\u00e9m \u010dase brusl\u00ed a v\u011bnuje se windsurfingu, tedy dov\u00e1d\u011bn\u00ed na prkn\u011b s plachtou ve vln\u00e1ch. Jej\u00edm dlouholet\u00fdm partnerem je \u010desk\u00fd biatlonov\u00fd reprezentant Mikul\u00e1\u0161 Karl\u00edk.

Mikul\u00e1\u0161 je \u010dlenem siln\u00e9 \u010desk\u00e9 \u0161tafety a jeho nejlep\u0161\u00ed individu\u00e1ln\u00ed um\u00edst\u011bn\u00ed je 16. m\u00edsto v sez\u00f3n\u011b 2025\/2026 v Oslu. Do top 20 se probojoval celkem 3x a v\u011b\u0159\u00edme, \u017ee i tady hraje \u010das v jeho prosp\u011bch a ta nadch\u00e1zej\u00edc\u00ed sez\u00f3na bude je\u0161t\u011b lep\u0161\u00ed. Dr\u017e\u00edme palce!<\/p>\n\n\n

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Autor: Jaroslav Svoboda<\/figcaption><\/figure>\n<\/div>\n\n
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Spartak. Pocta za\u010d\u00e1tk\u016fm<\/strong><\/h2>\n\n\n
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V roce 1954 dokon\u010dili v Nov\u00e9m M\u011bst\u011b nad Metuj\u00ed prvn\u00ed \u010deskoslovensk\u00e9 s\u00e9riov\u011b vyr\u00e1b\u011bn\u00e9 n\u00e1ramkov\u00e9 hodinky. Jmenovaly se Spartak. Vyrobit takov\u00e9 hodinky tehdy dok\u00e1zalo jen osm zem\u00ed na sv\u011bt\u011b. Trvalo to p\u011bt let pr\u00e1ce<\/strong>. Zna\u010dka Prim je\u0161t\u011b neexistovala. Byla zaps\u00e1na a\u017e o dva roky pozd\u011bji a na \u010d\u00edseln\u00edky se dostala koncem roku 1957.<\/p>\n\n\n\n

Spartak byl prvn\u00ed. Nejen chronologicky. St\u00e1l na za\u010d\u00e1tku dom\u00e1c\u00ed hodin\u00e1\u0159sk\u00e9 v\u00fdroby a jm\u00e9no m\u011bl d\u0159\u00edv ne\u017e samotn\u00e1 zna\u010dka. Z respektu k tomuto momentu nese na \u010d\u00edseln\u00edku dodnes jen jeden n\u00e1pis. Spartak. Jedin\u00e9 Primky, kter\u00e9 to tak maj\u00ed.<\/strong><\/p>\n\n\n\n

Za\u010d\u00e1tek, kter\u00fd si vy\u017e\u00e1dal \u010das. <\/strong>To Tereza zn\u00e1 dob\u0159e. Jako juniorka byla dvojn\u00e1sobnou mistryn\u00ed sv\u011bta, mezi dosp\u011bl\u00fdmi si ale na prvn\u00ed p\u00f3dium ve Sv\u011btov\u00e9m poh\u00e1ru po\u010dkala \u0161est let. Talent p\u0159i\u0161el brzy, v\u00fdsledek pozd\u011bji. A pr\u00e1v\u011b to v Primu ct\u00edme. Vytrvalou d\u0159inu a v\u00edru, \u017ee vyty\u010den\u00e1 cesta je ta spr\u00e1vn\u00e1. Tereza vydr\u017eela a do\u010dkala se.<\/p>\n\n\n

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P\u011bt barev, jeden pevn\u00fd z\u00e1klad<\/strong><\/h2>\n\n\n
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Nov\u00e1 edice Spartak 39<\/a><\/span> posouv\u00e1 nejstar\u0161\u00ed model Primu do nov\u00e9 polohy. P\u0159in\u00e1\u0161\u00ed nejhrav\u011bj\u0161\u00ed p\u0159\u00edstup k barv\u00e1m v ikonick\u00fdch modelech Primu. P\u011bt variant s gradientn\u00edm \u010d\u00edseln\u00edkem, kter\u00fd se m\u011bn\u00ed podle \u00fahlu sv\u011btla: M\u011bs\u00ed\u010dn\u00ed svit, Ticho, Laguna, P\u00edse\u010dn\u00fd v\u00edtr a Petrolej. \u017d\u00e1dn\u00e9 z ikonick\u00fdch Primek dosud nedostaly v jedn\u00e9 edici tolik barev.<\/p>\n\n\n\n

P\u011bt odst\u00edn\u016f. P\u011bt n\u00e1lad. Jeden pevn\u00fd z\u00e1klad. Ocelov\u00e9 pouzdro o pr\u016fm\u011bru 39 mm, saf\u00edrov\u00e9 skl\u00ed\u010dko a h\u016flkov\u00e9 ru\u010di\u010dky. Uvnit\u0159 pracuje automatick\u00fd \u0161v\u00fdcarsk\u00fd strojek. Vod\u011bodolnost 50 m. Otev\u0159en\u00e1 edice. Hodinky, kter\u00e9 maj\u00ed historii a z\u00e1rove\u0148 z\u00e1\u0159\u00ed \u017eivotem.<\/p>\n\n\n\n

Volba barvy je tu osobn\u00ed rozhodnut\u00ed. Stejn\u011b jako Tereza skl\u00e1d\u00e1 sv\u016fj v\u00fdkon z des\u00edtek drobn\u00fdch rozhodnut\u00ed na trati i na st\u0159elnici, vyb\u00edr\u00e1 si majitel Spartaku 39 sv\u016fj odst\u00edn podle sebe.<\/p>\n\n\n

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Tv\u00e1\u0159, kter\u00e1 sed\u00ed<\/strong><\/h2>\n\n\n
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Biatlon je sport p\u0159esnosti pod tlakem.<\/strong> Na\u0161e hodinky stoj\u00ed na stejn\u00e9 discipl\u00edn\u011b, jen se lad\u00ed v d\u00edln\u011b m\u00edsto na st\u0159elnici. Oboj\u00ed m\u00e1 spole\u010dn\u00fd za\u010d\u00e1tek, trp\u011blivost a d\u0159inu, kter\u00e1 nikdy nen\u00ed vid\u011bt hned. Roky tvrd\u00fdch tr\u00e9nink\u016f se uk\u00e1\u017eou a\u017e \u010dasem. <\/p>\n\n\n\n

Tereza Voborn\u00edkov\u00e1 u sv\u00e9ho sportu vydr\u017eela a do\u010dkala se. Spartak st\u00e1l u zrodu \u010desk\u00e9ho hodin\u00e1\u0159stv\u00ed a nese to ve jm\u00e9nu dodnes. Spojit je do jedn\u00e9 edice d\u00e1v\u00e1 smysl. Oba jsou d\u016fkaz, \u017ee za\u010d\u00e1tek a vytrvalost maj\u00ed cenu. Proto se Tereza st\u00e1v\u00e1 tv\u00e1\u0159\u00ed Spartaku 39.

Nosit bude Spartak 39 v barv\u011b Laguna, tedy s tyrkysovo \u010dern\u00fdm \u010d\u00edseln\u00edkem a \u0161ed\u00fdm \u0159em\u00ednkem. Pro ni d\u016fle\u017eitou v\u011bc na d\u00fdnku, zadn\u00ed stran\u011b hodinek, jsme ji vygrav\u00edrovali aby byla v\u017edy s n\u00ed a p\u0159in\u00e1\u0161ela j\u00ed \u0161t\u011bst\u00ed. Co tam m\u00e1 je jen pro ni. \ud83e\udd2b<\/p>\n\n\n

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\u017dena mezi ambasadory<\/strong><\/strong><\/h2>\n\n\n
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Tereza roz\u0161i\u0159uje t\u00fdm hlavn\u00edch reprezentant\u016f na\u0161\u00ed zna\u010dky mezi kter\u00e9 pat\u0159\u00ed dlouhodob\u011b i jeden z nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edch \u010desk\u00fdch biatlonist\u016f Michal Kr\u010dm\u00e1\u0159, d\u00e1le respektovan\u00fd okruhov\u00fd jezdec Martin Semer\u00e1d nebo autentick\u00e1 osobnost \u010desk\u00e9 kulturn\u00ed sc\u00e9ny David Kraus. Jsme velmi r\u00e1di, \u017ee m\u016f\u017eeme mezi osobnostmi, kter\u00e9 nos\u00ed Primky p\u0159iv\u00edtat i \u017eenu.

Mezi dal\u0161\u00ed v\u00fdznamn\u00e9 osobnosti, kter\u00e9 reprezentuj\u00ed Prim pat\u0159\u00ed\u2026\u00fapln\u011b ka\u017ed\u00fd n\u00e1\u0161 z\u00e1kazn\u00edk a majitel Primek.

\u201eM\u00e1me velkou radost, \u017ee tv\u00e1\u0159\u00ed nov\u00fdch Spartak\u016f se stala pr\u00e1v\u011b Tereza. Z toho, jak up\u0159\u00edmn\u011b se na spolupr\u00e1ci s na\u0161\u00ed zna\u010dkou t\u011b\u0161\u00ed, \u010derp\u00e1 energii cel\u00e1 firma. Tahle partnerstv\u00ed jsou pro n\u00e1s d\u016fle\u017eit\u00e1 ze dvou d\u016fvod\u016f. Ukazuj\u00ed, jak\u00e9 lidi kolem sebe Prim m\u00e1. A z\u00e1rove\u0148 d\u00e1vaj\u00ed ka\u017ed\u00e9mu, kdo Primky nos\u00ed, pocit, \u017ee je sou\u010d\u00e1st\u00ed velk\u00fdch p\u0159\u00edb\u011bh\u016f. A v\u011b\u0159\u00edm, \u017ee jich Tereza je\u0161t\u011b p\u00e1r p\u0159id\u00e1. Budeme ji spole\u010dn\u011b dr\u017eet palce. Jako v\u0161em, co n\u011bco um\u00ed.”<\/p>\n\n\n\n

\u2014 Barbara Uher Hankov\u00e1, Prim<\/p>\n\n\n

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A co \u0159\u00edk\u00e1 Tereza na svoje nov\u00e9 Spartaky?<\/strong><\/strong><\/strong><\/h2>\n\n\n
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P\u0159ipravujeme pro v\u00e1s rozhovor, kde se to dozv\u00edte. Zat\u00edm dr\u017ete Terce s n\u00e1mi palce. Stejn\u011b jako je ona s n\u00e1mi dr\u017e\u00ed v\u0161em, co n\u011bco um\u00ed. <\/p>\n\n\n\n

Primky.
Pro lidi, co n\u011bco um\u00ed. <\/p>\n\n\n

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Prim m\u00e1 novou ambasadorku. Stala se j\u00ed Tereza Voborn\u00edkov\u00e1, bronzov\u00e1 olympijsk\u00e1 medailistka a dvojn\u00e1sobn\u00e1 dr\u017eitelka titulu Biatlonista roku. 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