{"id":45362,"date":"2020-11-02T10:43:00","date_gmt":"2020-11-02T09:43:00","guid":{"rendered":"https:\/\/prim.cz\/aktualita\/the-supreme-administrative-court-has-ruled-we-are-the-only-company-in-the-czech-republic-with-prim-trademarks\/"},"modified":"2026-03-16T13:09:33","modified_gmt":"2026-03-16T12:09:33","slug":"the-supreme-administrative-court-has-ruled-we-are-the-only-company-in-the-czech-republic-with-prim-trademarks","status":"publish","type":"aktualita","link":"https:\/\/prim.cz\/en\/aktualita\/the-supreme-administrative-court-has-ruled-we-are-the-only-company-in-the-czech-republic-with-prim-trademarks\/","title":{"rendered":"The Supreme Administrative Court has ruled: We are the only company in the Czech Republic with PRIM trademarks"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The family company MPM-Quality is the sole owner of the Prim trademarks in the Czech Republic for wristwatches and <a href=\"https:\/\/eshop.prim-hodinky.cz\/kategorie\/kapesni\">pocket<\/a> watches, <a href=\"https:\/\/eshop.prim-hodinky.cz\/kategorie\/budiky\">alarm clocks<\/a>, <a href=\"https:\/\/eshop.prim-hodinky.cz\/kategorie\/hodiny\">clocks<\/a> and other watchmaking products and <a href=\"https:\/\/prim.cz\/servis\/\">service services<\/a>.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">The dispute over the PRIM brand has a winner<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">The long-running&nbsp;<strong>disputes over the Prim trademark<\/strong>&nbsp;no. 165917 ultimately culminated in court proceedings at the&nbsp;<strong>Supreme Administrative Court of the Czech Republic<\/strong>. And it, by its&nbsp;<a href=\"http:\/\/www.nssoud.cz\/files\/SOUDNI_VYKON\/2018\/0312_2As__1800242S_20201123131919.pdf\">judgment of 23 November 2020<\/a>,&nbsp;<strong>annulled the decision of the Industrial Property Office<\/strong>, which six years ago declared this trademark of MPM-Quality v.o.s. invalid.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">In the world of watches, we still play first fiddle<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">On the basis of this decision, the&nbsp;<strong>Prim trademark was reinstated<\/strong>&nbsp;and our company thus&nbsp;<strong>defended its right<\/strong>&nbsp;to use the graphic and word logo of the&nbsp;<strong>Prim<\/strong>&nbsp;<strong>brand<\/strong>. This was purchased in 2001 from the company&nbsp;<strong>Eutech<\/strong>, which was the direct successor of the Chronotechna enterprise, where the production of&nbsp;<strong>original Prim watches<\/strong>&nbsp;began.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We are thus a proud manufacturer of&nbsp;<strong>Prim watches&nbsp;<\/strong>with traditional logos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. TM PRIM no. 165917<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"70\" src=\"https:\/\/new.prim-hodinky.cz\/wp-content\/uploads\/2025\/02\/PRIM-smezirkou-300x70-1.webp\" alt=\"\" class=\"wp-image-27994\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. TM PRIM no. 506093<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"86\" src=\"https:\/\/new.prim-hodinky.cz\/wp-content\/uploads\/2025\/02\/PRIM-oblouckove-300x86-1.webp\" alt=\"\" class=\"wp-image-27995\"\/><\/figure>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_link_to_original":""},"class_list":["post-45362","aktualita","type-aktualita","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Supreme Administrative Court has ruled: We are the only company in the Czech Republic with PRIM trademarks - PRIM.cz - origin\u00e1ln\u00ed \u010desk\u00e9 p\u00e1nsk\u00e9, d\u00e1msk\u00e9, d\u011btsk\u00e9 hodinky a hodiny<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prim.cz\/en\/aktualita\/the-supreme-administrative-court-has-ruled-we-are-the-only-company-in-the-czech-republic-with-prim-trademarks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Supreme Administrative Court has ruled: We are the only company in the Czech Republic with PRIM trademarks - PRIM.cz - origin\u00e1ln\u00ed \u010desk\u00e9 p\u00e1nsk\u00e9, d\u00e1msk\u00e9, d\u011btsk\u00e9 hodinky a hodiny\" \/>\n<meta property=\"og:description\" content=\"The family company MPM-Quality is the sole owner of the Prim trademarks in the Czech Republic for wristwatches and pocket watches, alarm clocks, clocks and other watchmaking products and service services. The dispute over the PRIM brand has a winner The long-running&nbsp;disputes over the Prim trademark&nbsp;no. 165917 ultimately culminated in court proceedings at the&nbsp;Supreme Administrative [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prim.cz\/en\/aktualita\/the-supreme-administrative-court-has-ruled-we-are-the-only-company-in-the-czech-republic-with-prim-trademarks\/\" \/>\n<meta property=\"og:site_name\" content=\"PRIM.cz - origin\u00e1ln\u00ed \u010desk\u00e9 p\u00e1nsk\u00e9, d\u00e1msk\u00e9, d\u011btsk\u00e9 hodinky a hodiny\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T12:09:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prim.cz\/wp-content\/uploads\/2025\/02\/PRIM-smezirkou-300x70-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"70\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prim.cz\\\/en\\\/aktualita\\\/the-supreme-administrative-court-has-ruled-we-are-the-only-company-in-the-czech-republic-with-prim-trademarks\\\/\",\"url\":\"https:\\\/\\\/prim.cz\\\/en\\\/aktualita\\\/the-supreme-administrative-court-has-ruled-we-are-the-only-company-in-the-czech-republic-with-prim-trademarks\\\/\",\"name\":\"The Supreme Administrative Court has ruled: We are the only company in the Czech Republic with PRIM trademarks - PRIM.cz - origin\u00e1ln\u00ed \u010desk\u00e9 p\u00e1nsk\u00e9, d\u00e1msk\u00e9, d\u011btsk\u00e9 hodinky a hodiny\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prim.cz\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prim.cz\\\/en\\\/aktualita\\\/the-supreme-administrative-court-has-ruled-we-are-the-only-company-in-the-czech-republic-with-prim-trademarks\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/prim.cz\\\/en\\\/aktualita\\\/the-supreme-administrative-court-has-ruled-we-are-the-only-company-in-the-czech-republic-with-prim-trademarks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/new.prim-hodinky.cz\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/PRIM-smezirkou-300x70-1.webp\",\"datePublished\":\"2020-11-02T09:43:00+00:00\",\"dateModified\":\"2026-03-16T12:09:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prim.cz\\\/en\\\/aktualita\\\/the-supreme-administrative-court-has-ruled-we-are-the-only-company-in-the-czech-republic-with-prim-trademarks\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/prim.cz\\\/en\\\/aktualita\\\/the-supreme-administrative-court-has-ruled-we-are-the-only-company-in-the-czech-republic-with-prim-trademarks\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/prim.cz\\\/en\\\/aktualita\\\/the-supreme-administrative-court-has-ruled-we-are-the-only-company-in-the-czech-republic-with-prim-trademarks\\\/#primaryimage\",\"url\":\"https:\\\/\\\/new.prim-hodinky.cz\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/PRIM-smezirkou-300x70-1.webp\",\"contentUrl\":\"https:\\\/\\\/new.prim-hodinky.cz\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/PRIM-smezirkou-300x70-1.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prim.cz\\\/en\\\/aktualita\\\/the-supreme-administrative-court-has-ruled-we-are-the-only-company-in-the-czech-republic-with-prim-trademarks\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\\\/\\\/prim.cz\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Private: The Supreme Administrative Court has ruled: We are the only company in the Czech Republic with PRIM trademarks\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prim.cz\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/prim.cz\\\/en\\\/\",\"name\":\"PRIM - origin\u00e1ln\u00ed \u010desk\u00e9 p\u00e1nsk\u00e9, d\u00e1msk\u00e9, d\u011btsk\u00e9 hodinky a hodiny\",\"description\":\"Nakupujte p\u0159\u00edmo u v\u00fdrobce! Origin\u00e1ln\u00ed eshop s kompletn\u00edm sortimentem \u010desk\u00fdch hodinek PRIM.\",\"alternateName\":\"prim.cz\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/prim.cz\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Supreme Administrative Court has ruled: We are the only company in the Czech Republic with PRIM trademarks - PRIM.cz - origin\u00e1ln\u00ed \u010desk\u00e9 p\u00e1nsk\u00e9, d\u00e1msk\u00e9, d\u011btsk\u00e9 hodinky a hodiny","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prim.cz\/en\/aktualita\/the-supreme-administrative-court-has-ruled-we-are-the-only-company-in-the-czech-republic-with-prim-trademarks\/","og_locale":"en_US","og_type":"article","og_title":"The Supreme Administrative Court has ruled: We are the only company in the Czech Republic with PRIM trademarks - PRIM.cz - origin\u00e1ln\u00ed \u010desk\u00e9 p\u00e1nsk\u00e9, d\u00e1msk\u00e9, d\u011btsk\u00e9 hodinky a hodiny","og_description":"The family company MPM-Quality is the sole owner of the Prim trademarks in the Czech Republic for wristwatches and pocket watches, alarm clocks, clocks and other watchmaking products and service services. The dispute over the PRIM brand has a winner The long-running&nbsp;disputes over the Prim trademark&nbsp;no. 165917 ultimately culminated in court proceedings at the&nbsp;Supreme Administrative [&hellip;]","og_url":"https:\/\/prim.cz\/en\/aktualita\/the-supreme-administrative-court-has-ruled-we-are-the-only-company-in-the-czech-republic-with-prim-trademarks\/","og_site_name":"PRIM.cz - origin\u00e1ln\u00ed \u010desk\u00e9 p\u00e1nsk\u00e9, d\u00e1msk\u00e9, d\u011btsk\u00e9 hodinky a hodiny","article_modified_time":"2026-03-16T12:09:33+00:00","og_image":[{"width":300,"height":70,"url":"https:\/\/prim.cz\/wp-content\/uploads\/2025\/02\/PRIM-smezirkou-300x70-1.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/prim.cz\/en\/aktualita\/the-supreme-administrative-court-has-ruled-we-are-the-only-company-in-the-czech-republic-with-prim-trademarks\/","url":"https:\/\/prim.cz\/en\/aktualita\/the-supreme-administrative-court-has-ruled-we-are-the-only-company-in-the-czech-republic-with-prim-trademarks\/","name":"The Supreme Administrative Court has ruled: We are the only company in the Czech Republic with PRIM trademarks - PRIM.cz - origin\u00e1ln\u00ed \u010desk\u00e9 p\u00e1nsk\u00e9, d\u00e1msk\u00e9, d\u011btsk\u00e9 hodinky a hodiny","isPartOf":{"@id":"https:\/\/prim.cz\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/prim.cz\/en\/aktualita\/the-supreme-administrative-court-has-ruled-we-are-the-only-company-in-the-czech-republic-with-prim-trademarks\/#primaryimage"},"image":{"@id":"https:\/\/prim.cz\/en\/aktualita\/the-supreme-administrative-court-has-ruled-we-are-the-only-company-in-the-czech-republic-with-prim-trademarks\/#primaryimage"},"thumbnailUrl":"https:\/\/new.prim-hodinky.cz\/wp-content\/uploads\/2025\/02\/PRIM-smezirkou-300x70-1.webp","datePublished":"2020-11-02T09:43:00+00:00","dateModified":"2026-03-16T12:09:33+00:00","breadcrumb":{"@id":"https:\/\/prim.cz\/en\/aktualita\/the-supreme-administrative-court-has-ruled-we-are-the-only-company-in-the-czech-republic-with-prim-trademarks\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prim.cz\/en\/aktualita\/the-supreme-administrative-court-has-ruled-we-are-the-only-company-in-the-czech-republic-with-prim-trademarks\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/prim.cz\/en\/aktualita\/the-supreme-administrative-court-has-ruled-we-are-the-only-company-in-the-czech-republic-with-prim-trademarks\/#primaryimage","url":"https:\/\/new.prim-hodinky.cz\/wp-content\/uploads\/2025\/02\/PRIM-smezirkou-300x70-1.webp","contentUrl":"https:\/\/new.prim-hodinky.cz\/wp-content\/uploads\/2025\/02\/PRIM-smezirkou-300x70-1.webp"},{"@type":"BreadcrumbList","@id":"https:\/\/prim.cz\/en\/aktualita\/the-supreme-administrative-court-has-ruled-we-are-the-only-company-in-the-czech-republic-with-prim-trademarks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/prim.cz\/en\/"},{"@type":"ListItem","position":2,"name":"Private: The Supreme Administrative Court has ruled: We are the only company in the Czech Republic with PRIM trademarks"}]},{"@type":"WebSite","@id":"https:\/\/prim.cz\/en\/#website","url":"https:\/\/prim.cz\/en\/","name":"PRIM - origin\u00e1ln\u00ed \u010desk\u00e9 p\u00e1nsk\u00e9, d\u00e1msk\u00e9, d\u011btsk\u00e9 hodinky a hodiny","description":"Nakupujte p\u0159\u00edmo u v\u00fdrobce! Origin\u00e1ln\u00ed eshop s kompletn\u00edm sortimentem \u010desk\u00fdch hodinek PRIM.","alternateName":"prim.cz","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prim.cz\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"wpml_current_locale":"en_US","wpml_translations":{"cs_CZ":{"locale":"cs_CZ","id":27993,"slug":"nejvyssi-spravni-soud-rozhodl-jsme-jedina-firma-v-cr-s-ochrannymi-znamkami-prim","post_title":"Nejvy\u0161\u0161\u00ed spr\u00e1vn\u00ed soud rozhodl: Jsme jedin\u00e1 firma v \u010cR s ochrann\u00fdmi zn\u00e1mkami PRIM","href":"https:\/\/prim.cz\/aktualita\/nejvyssi-spravni-soud-rozhodl-jsme-jedina-firma-v-cr-s-ochrannymi-znamkami-prim\/"},"sk_SK":{"locale":"sk_SK","id":45379,"slug":"najvyssi-spravny-sud-rozhodol-sme-jedina-firma-v-cr-s-ochrannymi-znamkami-prim","post_title":"Najvy\u0161\u0161\u00ed spr\u00e1vny s\u00fad rozhodol: Sme jedin\u00e1 firma v \u010cR s ochrann\u00fdmi zn\u00e1mkami PRIM","href":"https:\/\/prim.cz\/sk\/aktualita\/najvyssi-spravny-sud-rozhodol-sme-jedina-firma-v-cr-s-ochrannymi-znamkami-prim\/"},"pl_PL":{"locale":"pl_PL","id":45384,"slug":"naczelny-sad-administracyjny-orzekl-jestesmy-jedyna-firma-w-czechach-ze-znakami-towarowymi-prim","post_title":"Naczelny S\u0105d Administracyjny orzek\u0142: Jeste\u015bmy jedyn\u0105 firm\u0105 w Czechach ze znakami towarowymi PRIM","href":"https:\/\/prim.cz\/pl\/aktualita\/naczelny-sad-administracyjny-orzekl-jestesmy-jedyna-firma-w-czechach-ze-znakami-towarowymi-prim\/"},"en_US":{"locale":"en_US","translation":"current"}},"_links":{"self":[{"href":"https:\/\/prim.cz\/en\/wp-json\/wp\/v2\/aktualita\/45362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prim.cz\/en\/wp-json\/wp\/v2\/aktualita"}],"about":[{"href":"https:\/\/prim.cz\/en\/wp-json\/wp\/v2\/types\/aktualita"}],"wp:attachment":[{"href":"https:\/\/prim.cz\/en\/wp-json\/wp\/v2\/media?parent=45362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}