{"id":44095,"date":"2025-11-04T11:36:38","date_gmt":"2025-11-04T10:36:38","guid":{"rendered":"https:\/\/prim.cz\/aktualita\/presentation-prim-dakar-liaz-1985\/"},"modified":"2026-03-16T11:51:53","modified_gmt":"2026-03-16T10:51:53","slug":"presentation-prim-dakar-liaz-1985","status":"publish","type":"aktualita","link":"https:\/\/prim.cz\/en\/aktualita\/presentation-prim-dakar-liaz-1985\/","title":{"rendered":"Presentation of the PRIM Dakar LIAZ 1985 Watch"},"content":{"rendered":"\n

The limited edition PRIM Dakar LIAZ 1985 officially unveiled. Sold out within 24 hours!<\/strong><\/h2>\n\n\n

On Wednesday, October 22, 2025, the Automoto Museum Lu\u010dany hosted the official unveiling<\/b> of the limited edition PRIM Dakar LIAZ 1985<\/b> watch. The event brought a strong wave of motorsport nostalgia and a proud moment for Czech watchmaking craftsmanship \u2014 the model pays tribute to the participation of Czechoslovak drivers in the 1985 Rallye Dakar.<\/p>\n

Among the guests were former drivers Ji\u0159\u00ed Moskal<\/b>, Jaroslav Jokl\u00edk<\/b> and other figures associated with this chapter of motorsport history, as well as media representatives and enthusiastic fans of the PRIM brand. Also present was Josef Kakrda, who played a significant role in preparing the edition and helped give the watches their authentic story and details.<\/p>\n<\/div><\/div>\"\"<\/div><\/div>\n\n

The Automoto Museum Lu\u010dany provided the ideal backdrop \u2014 among vintage cars and exhibits, the watches were presented in a context that perfectly complements their motifs. Guests could admire up close the meticulous craftsmanship: dial details inspired by the dashboard, engravings referencing the year 1985, and the limited edition marking on each piece.<\/p>\n<\/div><\/div>\"\"<\/div><\/div>\n\n

The response was immediate \u2014 all 40 pieces of the edition sold out within 24 hours of the launch. This interest confirms that a strong story combined with the quality and authenticity of the PRIM brand resonates powerfully with collectors and motorsport fans alike.<\/p>\n

We thank all participants of the event, the drivers, Mr. Kakrda, the museum, and everyone who placed their trust in this edition.<\/p>\n

And what did this limited edition look like? See it here.<\/a><\/u><\/p>\n<\/div><\/div>\"\"<\/div><\/div>\n\n

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