PRIM today
Owner’s foreword
Welcome to the digital world of PRIM watches, where tradition meets innovation. We proudly invite you on a journey into the world of watchmaking art, which we have created for you with love and care. Our PRIM watch collections are designed to meet even the highest expectations and satisfy the diverse needs of our customers. With an emphasis on quality, style and elegance, we bring a wide range of motifs and designs that will appeal to each of you.
We believe that the key to success is constant dialogue with you, our customers. It is your desires and needs that inspire us to create watches that are not only timeless and modern, but also accessible and affordable. Together with our partners and dedicated employees, we strive to create watches that perfectly emphasize your personal style and will be your reliable partner on the path to success or adventure.
We believe that the key to success is constant dialogue with you, our customers. It is your desires and needs that inspire us to create watches that are not only timeless and modern, but also accessible and affordable. Together with our partners and dedicated employees, we strive to create watches that perfectly emphasize your personal style and will be your reliable partner on the path to success or adventure.
30 years of family company
Our vision
Our vision is simple: to bring the joy of owning a PRIM watch to the widest possible range of people. Whether you are looking for classics, elegance for social events or sporty functionality, our watches will accompany you every step of your life’s journey. We are proud to offer quality and design that you can afford and even personalize – watches that are a true reflection of your personality.
We wish you a pleasant experience from our digital presentation PRIM and look forward to your visit. Your impressions are as important to us as your satisfaction with our products.
Values
Professionalism
Quality
Originality
Present
The basis for the success and revival of the long-forgotten PRIM brand was long-term cooperation with retailers who believe in our brand and were able to communicate directly with customers, thereby reviving interest in quality mechanical watches at affordable prices. An integral incentive for our development and growth as a company is the growing demands and diversity of our customers.
PRIM watches from our production are constantly tested and improved, which is why they set trends in the industry. Our customers include prominent personalities, athletes, celebrities, but above all you, our demanding customers, who appreciate the everyday durability and quality of PRIM watches. Our designers and watchmakers at our company headquarters regularly create new collections and use the latest technologies and materials.
PRIM are honest watches made with love, tradition and experience. In the new millennium, we gave the PRIM watch a new heart in a modern coat, and restored what was forgotten after the fall of socialism. The classic and timeless look of PRIM watches has become synonymous with simple elegance. The appeal of Czech PRIM watches lies in their carefully thought-out appearance, which will perfectly complement a formal outfit as effectively as a casual one. PRIM watches are unique, with them you will stand out from the crowd and own an original piece.
PRIM watches from our production are constantly tested and improved, which is why they set trends in the industry. Our customers include prominent personalities, athletes, celebrities, but above all you, our demanding customers, who appreciate the everyday durability and quality of PRIM watches. Our designers and watchmakers at our company headquarters regularly create new collections and use the latest technologies and materials.
PRIM are honest watches made with love, tradition and experience. In the new millennium, we gave the PRIM watch a new heart in a modern coat, and restored what was forgotten after the fall of socialism. The classic and timeless look of PRIM watches has become synonymous with simple elegance. The appeal of Czech PRIM watches lies in their carefully thought-out appearance, which will perfectly complement a formal outfit as effectively as a casual one. PRIM watches are unique, with them you will stand out from the crowd and own an original piece.
Preciosa and CZECH MADE
We also produce watches for the world-famous Preciosa and promote around the world not only the components of Czech glassmakers, but also the tradition and quality of watchmaking under the PRIM brand in combination with our original design. We draw upon the capacity of a strong company with 25 years of experience in watchmaking, we are the only company in the watchmaking sector to hold the CZECH MADE certificate, and we regularly certify new PRIM models every year.
Certificates
Technology and assembly
Our company uses a long 28-year tradition and experience in watchmaking, which is why we are able to assemble watches that can be compared with the world’s competition in modern watches. Our partners include the largest watchmaking companies in the world, which use the most modern and precise technologies to produce movements.
PRIM watches are assembled and designed directly at our company headquarters. We create watch parts, but we do not neglect and use global partners with whom we cooperate and know that they supply the most sophisticated and technologically demanding watch parts of the highest possible quality. We create watches that emphasize the characteristics of the owner, and most importantly, they are made of quality materials at an affordable price for our customers.
PRIM watches are assembled and designed directly at our company headquarters. We create watch parts, but we do not neglect and use global partners with whom we cooperate and know that they supply the most sophisticated and technologically demanding watch parts of the highest possible quality. We create watches that emphasize the characteristics of the owner, and most importantly, they are made of quality materials at an affordable price for our customers.
