Discover how to choose a men’s watch according to your outfit, occasion and personality. We have prepared a guide for you on how to choose a stylish watch for every situation and occasion.
Choosing the right watch isn’t just about telling time – it’s primarily about style. Watches often say more than they seem at first glance. They show your taste, status and lifestyle. So how do you choose the right one based on the occasion, your outfit, or even your personality?
Why the Occasion Matters
Just as you wouldn’t wear a tuxedo on a weekend hike, you shouldn’t wear a sports watch to a formal dinner. A watch has the power to elevate an outfit and set the right tone. Whether you’re heading to a business meeting, a wedding, or a weekend getaway, the right watch will make a lasting impression while providing the functionality you expect.
Watches for Everyday Wear
For everyday wear, it is ideal to choose a watch that combines elegance with practicality. They should be versatile enough to match both casual and work attire.
We recommend focusing on:
- A classic dial with a leather or stainless steel strap.
- Medium case size (ideally 38–42 mm).
- Clear time display, optionally with a date function.
🕰 PRIM Tip:
Check out the models from the Classic Men’s category, which are ideal for everyday wear with Czech elegance. PRIM Rathouský Barell, PRIM Antonín Mánes are definitely worth checking out, and we definitely can’t forget PRIM Symbol T.G.M.



Watches for Formal Occasions
Formal occasions call for a discreet watch that does not distract but complements the overall impression. Less is definitely more here.
Watches to wear with a suit should be:
- Elegant, slim, and refined—thin enough to fit comfortably under a shirt cuff.
- Elegant, slim, and refined—thin enough to fit comfortably under a shirt cuff.
- Without overly flashy features or a bold dial—keep it subtle and refined.
🕰 PRIM Tip:
You’ll be captivated by classic models such as the PRIM Chronoscope 25 Roman, PRIM Repre, or PRIM Skeleton 25—timepieces whose design truly stands out and gets noticed.



Sports Watches and Their Uses
Are you an active person who likes to run, ride a bike, or go hiking? Then you need a watch that can last – and at the same time offers you features you’ll use.
Sports watches are characterized by:
- Enhanced durability (water resistance, shock resistance)
- More robust design
- Additional features such as a stopwatch, compass, or luminescence
🕰 PRIM Tip:
Check out the PRIM sports watch section. We definitely have to mention the PRIM Cycling collection, PRIM Sport Tritium 25 – World Timer and PRIM Sport Adventure.



Luxury Watches as a Status Symbol
Luxury watches are not just an accessory – they are investments and expressions of personality. They are often passed down from generation to generation and are a testament to taste and success.
You can recognize them by:
- Precise craftsmanship and high-quality materials
- Mechanical movement (often hand-wound)
- Limited editions or artisanal craftsmanship
🕰 PRIM Tip:
Discover the limited editions PRIM Tourbillon Bedřich Smetana Gold, PRIM Meteorite, and the exclusive PRIM Symbol Damascus collection.



Watches as a Gift
Men’s watches are a common gift – and rightly so. They are personal, stylish and have lasting value. You can use them to express respect, gratitude, and love – whether it’s a gift for graduation, anniversary, birthday, or a life milestone. And at PRIM, your gifts can be even more special – thanks to the possibility of custom assembly or individualization.
When choosing a watch as a gift, consider:
- The recipient’s personality and style
- Whether they are a practical type or a lover of classic elegance
- Whether they wear a watch daily or only on special occasions
- The option to add a personal touch – engraving, a custom inscription, or unique color elements
🎁 PRIM Tip:
· 🎨 Design your own watch online with our configurator: choose the dial, hands, strap, and engraving – fully customized with care → Build Your Own Watch
· ✍️ Do you want to give a finished model, but with a personal detail? Use our service → PRIM watch customization
Would you like personal assistance in choosing a watch? Visit one of our stores or schedule a meeting with a specialist. Together, we’ll find the perfect PRIM watch just for you.




























